Brand Manager (México)

Brand Manager (México)

02 ago
|
Hill'S Pet Nutrition
|
México

02 ago

Hill'S Pet Nutrition

México

Role Summary: The Science Diet Brand Manager is responsible for the development and execution of marketing strategies across commercial operations to achieve the financial and market share objectives. They lead the go-to-market planning behind innovation launches, promotional activations, traditional and digital media and 6P strategies for omni-channel customers. They ensure consistent and effective brand messaging to the veterinary profession/ consumer, and consistent consideration of retail environment specific needs/tactics. They are critical in creating and driving the execution of revenue growth management and simplification opportunities for the brand. Responsibilities: Strategic Growth & Omni-Channel Execution : Align and implement omni-channel marketing, communication, and media strategies across traditional and digital platforms, using insights and analytics to capture key growth opportunities Go-To-Market & Innovation Leadership: Lead the strategic planning, market alignment, and launch execution for new products, re-launches, and quarterly tentpole marketing activations Strategic 6P Planning & Metrics: Develop and align measurable 6P marketing plans, identifying key performance indicators (KPIs) to track campaign effectiveness and business health Portfolio & Revenue Management :



Drive product portfolio management and identify revenue growth management and simplification opportunities across therapeutic nutrition categories Financial & Budget Accountability : Manage the allocated A&P; budget and support overall P&L; management to maximize return on marketing investments Commercial & Field Enablement: Design, produce, and hand over high-impact promotional materials to Sales Operations, ensuring field teams and veterinary conference strategies are fully equipped to win in the retail clinic environment Required Qualifications: Bachelor's Degree in Marketing, Business Administration or a related field 3 years of experience in brand marketing, retail marketing, trade marketing or related fields Proven experience executing digital and eCommerce marketing campaigns (including paid search, digital display, and social media) Advanced English level Preferred Qualifications: Strong analytical skills and capability to uncover measurable insights in large datasets Excellent project management skills, with the ability to lead multiple projects simultaneously Exceptional communication and interpersonal skills, with the ability to work effectively in a team environment Critical thinking and problem solving

📌 Brand Manager (México)
🏢 Hill'S Pet Nutrition
📍 México

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