**REMOTE FIRST, INCLUSIVE ALWAYS.
**
EQUALS TRUE started when a type design geek and a talent nerd decided to create real change in the technology industry workforce.
Together, they built the first-in-industry authentic talent partner to help organizations build cultures and scale internationally with the best talent in the Americas.
We are the only organization in Latin America that was founded with a commitment to be inclusive, treat individuals fairly, pay them equally, and provide them with a great professional experience each day.
From day one, EQUALS TRUE has been committed to inclusive hiring, wage equality, and delivering an exceptional professional experience.
These values ground our business model and daily practices.
We're different, awkward, techie, weird in all the right ways, and we work only with great people.
If you're looking for a remote-first career aligned with a true social mission and with companies that share your values, then let's talk about our **Digital**Marketing**Campaign**Specialist**role today.
Here's what you need to know about this position:
**Location**: Remote, LATAM
**Engagement**Type**: Full-Time
**The Work**
- Own campaign experimentation, including A/B testing, basic CRO, and rapid iteration.
- Manage and improve web and content performance, including SEO and AI-optimized content strategies.
- Create and publish clear, on-brand content that supports growth and conversion goals.
- Monitor campaign performance using analytics tools and dashboards.
- Track key metrics (traffic, engagement, conversion, CAC, etc.) and report results clearly.
- Turn performance data into actionable insights and testable hypotheses.
- Collaborate closely with founders, designers,



and growth stakeholders to move quickly and stay aligned.
- Continuously identify opportunities to improve reach, efficiency, and conversion.
**Needed Expertise**
- Hands-on experience running digital marketing campaigns in a startup or high-growth environment.
- Strong understanding of SEO, content optimization, and modern search/AI discovery.
- Experience owning analytics, metrics, and performance reporting end to end.
- Ability to create or manage branded digital content with a strong storytelling angle.
- Data-driven mindset with comfort making decisions from imperfect or incomplete data.
- Self-starter who thrives with ownership, speed, and ambiguity.
- Clear communicator who collaborates well across functions.
- **Not Required But Great To Have Expertise**- Experience using Figma for lightweight content or collaboration
- Familiarity with Notion for documentation, planning, or reporting
- Experience with Adobe Creative Suite
- Hands-on use of AI tools for content, optimization, or campaign ideation**Our Benefits & Perks**
- We pay in USD through our platform that allows you to convert, allocate and disburse your salary as you want and into almost any currency that you choose
- Paid company holidays.
- Medical, safety, and wellness benefits
- Technology benefits
- Business English language classes
Interested?
Great!
Please send us your CV/Resume to start the conversation and learn more about each other.
EQUALS TRUE is a integral inclusive talent network of like-minded software engineers, agilists, and design thinkers.
We build and develop safe, inclusive, equitable and balanced teams for companies that need to scale globally in a socially responsible way.
EQUALSTRUE

📌 Digital Marketing Campaign Specialist (Xico)
🏢 Equals True
📍 Xico