02 ago
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Lalamove
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México
**About the company**
Founded in Hong Kong in ****, Lalamove is a leading general on-demand delivery platform with millions of delivery partners serving orders every day.
We are revolutionizing the logistics industry by directly connecting customers and drivers through our technology.
With ****+ employees spread across SEA and LATAM, our company has reached unicorn status in ****, is well funded by prominent VCs and has kept growing at tremendous speed since.
_At Lalamove we are characterized by living our values: passion, humility, grit and execution.
So If you are an experienced, data driven performance marketer, we are waiting for you._
**About the role**
You will support the Marketing Manager in executing and optimizing digital marketing campaigns with a focus on driving measurable results (like conversions, ROAS, or customer acquisition.
**What you will do**:
- Strategic Planning: Support the team with data and insights to build the company's acquisition strategy in Mexico.
- Plan and execute Digital Marketing strategies: Create and execute the digital marketing plan for paid media in social networks, SEO, SEM and setting up campaigns on tools.
- Constant monitoring and development of optimization strategies for paid campaigns on Google, META, ASA, DV360, TikTok and programmatic media to ensure planned KPI's achievement.
- Provide paid media analysis to support Mexico's direction and present weekly and ad-hoc performance reports to share with stakeholders.
- Monitor growth KPIs (CAC, CPL, CPV and others) and performance A/B testing to validate hypotheses.
- Budget Management: Manage and allocate paid media budgets effectively across channels and ensure proper pacing.
- Develop acquisition communication ideas, coordinate its development and execution in campaign materials and multiple ad formats ensure campaign best practices.
- Support Marketing and Operations departments to achieve user and driver base growth.
- Identify opportunities for brand positioning with potential content, creatives, keyword trends and other improvements.
**We are looking for someone who is**:
- Proactive and a problem solver.
- Hands-on
- Team Player
- Has attention to detail and is client-oriented, coming up with solutions that fulfill users and driver's needs.
- Excellent communicator
- Flexible and self-guided, knows how to act in a constant change environment.
- Data Driven: Experience with Excel or Google Sheets (BigQuery, App Scripts, data manipulation, pivot tables and dashboards).
- Knowledge and experience with programmatic media, DSP, MMP platforms and Google Ads Editor is a plus
**To be part of our team, you'll need**:
- 4-5 years of experience with performance marketing campaigns.
- Experience with paid media, content strategies and reporting insights.
- Graduated in Marketing, Advertising, Engineering or similar (is a plus)
- Advanced English.
$55,000 - $70,000 a month
**Here's what we offer to meet your needs**:
Competitive salary to negotiate depending on experience
Meal vouchers
Transportation allowance
Health and dental benefits
Other Wellness Benefits
📌 Junior Performance Mkt Manager (México)
🏢 Lalamove
📍 México