Country Marketing Lead Mexico Department: Corporate Marketing Employment Type: Full Time Location: Mexico Description We are seeking a highly motivated Marketing Lead to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand's presence and growing our business in Mexico.

What you will do

- Hold responsibility for Passengers Acquisition and Retention KPIs - Lead a matrix-structured marketing team, as well as interact with other departments: Business Development, Marketplace Efficiency, Driver Operations, Product - Drive Annual Marketing plan of the country, analyzing digital performance, media, and car branding strategies to optimize marketing mix - Hold country marketing budget processes - Generate hypotheses and execute tests to drive growth hacking initiatives - Lead Brand positioning in line with local insights and integral brand guidelines - Oversee the creation of effective and culturally relevant creatives for all marketing channels - Identify and nurture partnerships that align with marketing objectives - Perform market and audience research What we expect from you:
- 5+ years of digital consumer marketing experience in a global company, 3+ years in a similar role - Experience in leading multi-cultural teams,



preferably in a matrix structure with influence by leadership skills - Experience working with a mobile product, preferably in the ride‑hailing or similar tech industry - Proven track record of effectively delivering multiple marketing projects in a fast‑paced environment - Hands‑on project management experience, including agency management and direct involvement in tasks when needed - Ability to develop market insights and marketing strategy, and analyze campaign effectiveness - Strong data and analytical skills - English and Spanish on a fluent level What we offer:
- Be part of a growing and innovative company with a unique approach to ride‑hailing - Enjoy a collaborative and supportive work environment where new ideas and perspectives are encouraged and valued - Have the opportunity to make a significant impact on the company and the industry as a whole - Grow your skills and experience through challenging and rewarding work, with opportunities for advancement as the company expands - Competitive salary - Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company

📌 Country Marketing Lead Mexico (Ciudad de México)
🏢 inDrive
📍 Ciudad de México