Company Description PGS | Purpose Growth Success is a leading Mexican e-commerce company focused on offering high-value products with an emphasis on quality, innovation, and accessibility. The company specializes in connecting people with the best home technology, supported by reliable service and efficient logistics.

PGS is committed to making every purchase simple, safe, and satisfying, creating strong customer trust and long-term relationships. By continuously improving its digital shopping experience, PGS actively contributes to the growth of e-commerce in Mexico and seeks team members who are passionate about driving this expansion.

Role Description This full-time remote role as a Paid Media & E-commerce Traffic Specialist is responsible for planning, executing, and optimizing paid media campaigns to drive qualified traffic and conversions across PGS’s e-commerce platforms. The specialist will manage advertising budgets, monitor performance metrics, and adjust campaigns based on data insights to improve ROI and customer acquisition.

Day-to-day tasks include media planning, audience research, channel selection, and collaboration with marketing and content teams to ensure cohesive messaging and landing page alignment. The role also involves tracking and reporting on campaign results,



identifying growth opportunities, staying current with new media and digital advertising trends, and ensuring that all efforts support PGS’s overall marketing and e-commerce strategy.

Qualifications

- Ability to plan, buy, and optimize campaigns across digital channels, demonstrating strong skills in Media Planning and Marketing.
- Proficiency in leveraging New Media platforms and tools to increase e-commerce traffic and brand visibility.
- Strong Research skills for audience segmentation, competitor analysis, and performance benchmarking.
- Effective Communication skills to collaborate with cross-functional teams and present campaign insights clearly.
- Experience with paid media platforms (e.g., Meta Ads, Google Ads, TikTok Ads) and basic knowledge of analytics tools such as Google Analytics.
- Understanding of e-commerce funnels, conversion rate optimization, and performance metrics (CPC, CPA, ROAS).
- Ability to work independently in a remote environment, manage multiple campaigns, and meet deadlines.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience in digital advertising or e-commerce.

📌 Paid Media & E-commerce Traffic Specialist (Ciudad de México)
🏢 PGS | Purpose Growth Success
📍 Ciudad de México