Overview At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges. Being part of Zebra Nation means you are seen, heard, valued, and respected. Here you are part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve. You’ll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about—locally and globally. Come make an impact every day at Zebra.

What We're Looking For The Vertical Marketing Advisor is responsible for developing and executing marketing strategies tailored to a specific industry or market segment, known as a "vertical." This role involves in-depth analysis of industry trends, customer needs, and the competitive landscape to create targeted campaigns. The ultimate goal is to drive brand awareness, generate leads, and increase customer engagement within the specialized market. This position requires close collaboration with sales, product management, and other cross-functional teams to ensure the effective positioning of the company's solutions.

Responsibilities
Content creation with B2B experience; media content review

Develop and execute annual and quarterly marketing plans to achieve growth objectives, including identifying and defining specific marketing tactics and commercial action plans

Conduct thorough market research and competitive intelligence analysis to understand industry trends, customer needs, and the competitive landscape

Lead Go-to-Market (GTM) initiatives for new products and solutions, ensuring readiness across all partner and sales channels

Accountable for overarching storytelling and content development, particularly high-value CTA assets for thought leadership, lead generation and account-based marketing programs

Act as a key resource for the sales team, providing tools, training, and materials needed to effectively sell to the specific vertical

Work cross-functionally with sales, product,



content, and creative services to ensure marketing content aligns with customer needs and revenue goals

Track campaign performance and the contribution of marketing efforts to the sales pipeline, with a focus on analytics and optimization

Identify and cultivate close relationships with key customers, account contacts, and industry influencers

Lead development of Regional GTM Strategy with vertical sales leadership, including reputation, demand creation, sales/channel enablement and market intelligence tactics

Contribute to General Solutions Marketing strategy to ensure regional view is represented in upstream global marketing

Qualifications
BA/BS degree in a relatable field

8+ years in marketing including strategic thinking and converting strategy into execution

Organizational agility: matrix, direct and indirect management

Exceptional influencing skills

Commercial acumen

Partnership skills with sales senior management

People development, management and change management

Drive results and execution through a virtual team

Ability to technically understand how products fit in to create and deliver a solution

Excellent presentation and communication skills

Staff management

Budget management – planning, forecasting, etc.

Understanding of the complex go-to-market business model

Preferred Qualifications
Master's degree in marketing or related Strategic & Marketing Skills

Vertical Market Strategy Development
Industry-Specific Marketing Planning

Go-to-Market (GTM) Strategy

Demand Generation & Pipeline Development

Integrated Marketing Campaign Management

Product Marketing & Value Proposition Development

Market & Industry Expertise
Deep understanding of industry trends and customer needs

Competitive market analysis





Customer journey mapping

Industry segmentation and targeting

Sales Enablement & Collaboration
Sales enablement strategy

Cross-functional collaboration (Sales, Product, Channel)

Partner and Channel marketing support

Stakeholder management

Data & Performance Skills
Marketing analytics and performance tracking

ROI measurement and marketing optimization

CRM and marketing automation tools (e.g., Salesforce, Marketo)

Communication & Leadership Skills
Executive communication and storytelling

Presentation and messaging development

Influencing without authority

Project and program management

Digital & Campaign Skills
Account-Based Marketing (ABM)

Digital marketing strategy

Content marketing for industry verticals

Event and field marketing strategy

Benefits We understand the importance of work-life balance and wellbeing, which is why we offer flexibility for our teams including: hybrid work, adaptable hours, Summer Flex Fridays, Focus Fridays, and an annual companywide well-being day to promote revitalization and success.

Job Posting Statement
To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.

AI Technology Statement
Zebra Technologies leverages AI technology to evaluate job applications using objective, job-relevant criteria. This approach enhances efficiency and promotes fairness in the hiring process. However, every decision regarding interviews and hiring is made by our dedicated team, because we believe people make the best decisions about people. For more on how we use technology in hiring and how we process applicant data, see our Zebra Privacy Policy.

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📌 Solutions Marketing, Advisor (Ciudad de México)
🏢 Zebra Technologies
📍 Ciudad de México