The Sr Sales Manager will support the Industrial Equipment business across the region. This role is responsible for leading a regional sales organization, including direct management of one Sales Manager, and is accountable for achieving the region's sales performance objectives. Role Responsibilities Meet or exceed the annual sales and operating budget for the assigned region . Utilize a structured sales process and data-driven decision-making to deliver an exceptional customer experience . Identify customer, market, and competitive trends, and develop action plans to increase market share . Represent the voice of the customer to the business, ensuring the development of effective products and solutions . Coach Territory Managers through all stages of the sales process, leveraging CRM tools to manage the sales pipeline and monitor key performance indicators that maximize sales coverage and win rates . Lead, inspire, coach, and provide ongoing performance feedback to the regional sales team . Drive annual goal-setting activities and conduct channel partner performance reviews while building strategic partnerships to strengthen regional coverage .



Develop strong relationships with key distribution partners and customers to exceed sales objectives, identify emerging opportunities, and resolve business challenges . Build collaborative relationships across internal and external stakeholders, promoting cross-functional teamwork and leveraging diverse perspectives to achieve business results . Partner closely with other regional and corporate teams to expand business opportunities with large national accounts . Improve win rates and negotiate strategic contracts with key customers on major opportunities . Travel Up to 35% . Minimum Qualification Bachelor's degree (or equivalent) in a related field Minimum of 5 years of sales or customer-facing experience Advanced English and Spanish communication skills, both verbal and written. Preferred Qualification Strong sales leadership and coaching capabilities Energetic, proactive, and self-motivated Excellent time management and multitasking skills Proven people management experience Ability to coach, develop, and build high-performing teams Experience selling industrial capital equipment Demonstrated leadership and strategic thinking skills

📌 Sr sales mgr (Tijuana)
🏢 Confidential Careers
📍 Tijuana