Country Marketing Lead Mexico

Department: Corporate Marketing

Employment Type: Full Time

Location: Mexico

Description

We are seeking a highly motivated Marketing Lead to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand's presence and growing our business in Mexico.

What you will do:

- Hold responsibility for Passengers Acquisition and Retention KPIs
- Lead a matrix-structured marketing team, as well as interact with other departments: Business Development, Marketplace Efficiency, Driver Operations, Product
- Drive Annual Marketing plan of the country, analyzing digital performance, media, and car branding strategies to optimize marketing mix
- Hold country marketing budget processes
- Generate hypotheses and execute tests to drive growth hacking initiatives
- Lead Brand positioning in line with local insights and global brand guidelines
- Oversee the creation of effective and culturally relevant creatives for all marketing channels
- Identify and nurture partnerships that align with marketing objectives
- Perform market and audience research

What we expect from you:

- 5+ years of digital consumer marketing experience in a integral company, 3+ years in a similar role
- Experience in leading multi-cultural teams,



preferably in a matrix structure with influence by leadership skills
- Experience working with a mobile product, preferably in the ride‑hailing or similar tech industry
- Proven track record of effectively delivering multiple marketing projects in a fast‑paced environment
- Hands‑on project management experience, including agency management and direct involvement in tasks when needed
- Ability to develop market insights and marketing strategy, and analyze campaign effectiveness
- Strong data and analytical skills
- English and Spanish on a fluent level

What we offer:

- Be part of a growing and innovative company with a unique approach to ride‑hailing
- Enjoy a collaborative and supportive work environment where new ideas and perspectives are encouraged and valued
- Have the opportunity to make a significant impact on the company and the industry as a whole
- Grow your skills and experience through challenging and rewarding work, with opportunities for advancement as the company expands
- Competitive salary
- Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company

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📌 Country Marketing Lead Mexico (Ciudad de México)
🏢 inDrive
📍 Ciudad de México