Overview

Digital Advertising Specialist - 17042 role at Somewhere. Salary budget: $1,500-$2,500 USD/month (Full-Time, 40 hours/week). Start Date: January 2026 (onboarding may begin earlier for the right candidate).

This role requires someone who is AI-native, analytical, strategic, and comfortable testing new ideas. You’ll work closely with our President, VP of Operations, and internal marketing team, but you will be the primary owner of digital ads performance.

Responsibilities

- Paid Search & Paid Media Execution
- Develop and manage campaigns across Google PPC, Local Services Ads (LSA), and other platforms
- Build and optimize search campaigns based on home-service buyer intent, seasonal patterns, and localized service offerings
- Reduce Cost-per-Lead and Cost-per-Booked-Job while increasing high-quality lead volume
- Create and test AI-enhanced ad copy, landing pages, headlines, and visual assets
- SEO & Website Performance
- Conduct keyword research for plumbing, sewer, septic, and emergency services
- Optimize website pages, landing pages, and content to drive improved rankings and conversions
- Recommend and help implement website improvements (user experience, speed, structure)
- Monitor analytics, heatmaps, and performance dashboards
- Use AI tools (ChatGPT, Gemini, automations) to create new ad tests and rapid iteration cycles, build marketing playbooks and optimization workflows,



and automate reporting and insight generation
- Understand how AI is transforming search-based lead generation and implement strategies that leverage these advancements for competitive advantage
- Reporting & Data Ownership
- Build weekly and monthly dashboards reporting on: Spend, CPC, CPL, CTR; Booked Jobs, Revenue per Lead; Lead channel attribution
- Provide strategic insights and clear recommendations for improvement
- Work closely with ServiceTitan to ensure proper lead attribution and tracking

Qualifications

- 3–5+ years of experience managing PPC/LSA/SEO for residential home-service businesses (plumbing, HVAC, electrical, restoration strongly preferred)
- Deep knowledge of Google Ads, LSA optimization, and SEO fundamentals
- Strong analytical skills with the ability to interpret data and develop actionable insights
- Experience with ServiceTitan, CallRail, HubSpot, or similar systems is a major advantage
- Proficient with AI tools, automations, and AI-enhanced marketing workflows
- Comfortable operating in a fast-paced, entrepreneurial environment
- Excellent English communication and documentation skills

Seniority and Employment

- Seniority level: Entry level
- Employment type: Full-time
- Job function: Other
- Industries: Staffing and Recruiting

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📌 Digital Advertising Specialist - 17042 (México)
🏢 Somewhere
📍 México