Job Description: Business Development Manager

Location: Mexico

Department: Sales

Reports to: Director - Sales & Marketing - Global

Company Overview

Biotek is an emerging leader in the medical device industry, specializing in innovative product development in the field of sports medicine. With a presence across six continents, Biotek continues to experience significant growth and demand for its products globally. While achieving global reach, the company remains privately held and maintains a family-oriented culture that emphasizes quality and impact.

Biotek’s mission is to empower clinicians through education, redefine mobility through purpose-driven innovation, and transform lives globally.

Position Summary

The Business Development Manager is a pivotal role responsible for accelerating the growth of Biotek's regional business. This position requires a dual focus: nurturing and expanding relationships with our existing distributor network while proactively identifying and onboarding new strategic partners (if required). A key component is to serve as the ambassador of Biotek, engaging directly with Key Opinion Leaders (KOLs) and key accounts to build brand awareness, drive market penetration, and foster long-term business development. A critical strategic element of this role is to conduct ongoing market analysis to ensure Biotek's product positioning remains relevant, differentiated, and effective against the competition.

Key Responsibilities

1. Strategic Market & Competitive Analysis:

- Conduct continuous analysis of the competitive landscape, including competitor strategies, product launches, pricing, and market share.
- Monitor regulatory changes, healthcare policies, and economic trends within the region that may impact business.
- Synthesize market data, customer feedback,



and competitive intelligence to provide actionable insights to senior management.
- Use market insights to identify potential threats and opportunities for Biotek's product portfolio.

2. Product Positioning & Strategy:

- In collaboration with the Product Management/Portfolio Managers, develop and execute compelling product positioning and messaging strategy that differentiates Biotek solutions in the region.
- Tailor integral marketing and value proposition materials to resonate with the specific needs and dynamics of the regional market.
- Ensure all distributors, KOLs, and key accounts clearly understand and can articulate Biotek's unique value proposition.
- Provide feedback Product Management on regional market needs to influence future product development.

3. Distributor Management & Growth:

- Serve as the primary point of contact and support for the existing distributor network.
- Develop and execute joint business plans that incorporate strategic product positioning and competitive counter-strategies.
- Provide ongoing training, not only on products but also on competitive advantages and effective sales tactics to win against key competitors.

4. New Partner Acquisition:

- Identify, evaluate, and recruit new distribution partners to fill geographic or segment gaps, ensuring they have the capability to effectively position Biotek against competitors.

5. KOL & Key Account Engagement:

- Build and maintain strong, long-term relationships with Key Opinion Leaders (KOLs), surgeons, and key hospital accounts.
- Leverage KOL relationships to validate product positioning and gather advanced insights on clinical trends and competitor activities.
- Organize educational events and workshops that highlight Biotek's competitive advantages and clinical differentiators.
- Be present and support national and international conferences, strengthen Biotek’s brand positioning and equity.

📌 Business Development Manager (México)
🏢 Biotek Ortho
📍 México