**Job Information**:Department Name- MARKETING & COM.Job Type- Full timeIndustry- CommunicationsService Now Ticket- INC*******Modality- WFHWork Experience- 5+ yearsAssigned Recruiter ContactDate Opened- 03/11/2026City- TijuanaState/Province- Baja CaliforniaCountry- MexicoZip/Postal Code- *******About our company**Confie is the largest independent personal lines insurance agency and broker in the United States—serving customers nationwide.In ****, we established our Shared Services Center in Tijuana, Baja California, creating a world-class operation built to efficiently support our customers, drive innovation, and develop exceptional talent.Since then, our Mexico operation has become a vital extension of our organization, strengthening the work that powers our U.S. business and elevating the experience of customers across all 50 states.Today, more than 1,800 team members—both on-site and remote—help fuel our success with a focus on quality, consistency, and operational excellence.Our growth reflects a deep investment in technology, continuous improvement, and—most importantly—our people.We foster an inclusive, fast-paced, and collaborative culture where employees are encouraged to grow and build long-term careers with a company shaping the future of insurance.Senior Manager - Marketing Data Analytics**Requirements**:**Education**- Bachelor's degree in Statistics, Computer Science, Marketing Analytics, or a related quantitative field.**Technical & Analytical Skills**- Strong proficiency in SQL, Python or R, and advanced Excel (including Macros).- Expertise in data visualization and dashboarding using Tableau, Looker, or Power BI.- Solid understanding of data modeling, schema design, and hands-on experience with cloud data warehouses (Snowflake, Google BigQuery).- Proven experience building, managing, and optimizing ETL/ELT pipelines.- Deep knowledge of marketing attribution methods and media mix modeling (offline, digital,



streaming).**Marketing Experience**- 5+ years of experience in B2B digital marketing with strong expertise in paid media, SEM, SEO, and CRO.- 3+ years working in an analytical or data-driven role within a marketing organization.- Hands-on proficiency with key digital marketing platforms and analytics tools (Google Ads, LinkedIn Ads, Meta, GA4, HubSpot, etc.).**Key Responsibilities**:- **Leadership & Agency Management**: Lead our Digital Analytics and Attribution Initiatives, directing your internal team and external agencies utilizing platforms such as Google Analytics, Google Tag Manager, Adobe Analytics, and Google Ads.- **Budget & Media Optimization**: Manage the marketing advertising budget.Continuously update, analyze, and present insights to the executive marketing team, providing data-backed recommendations for optimizing media buys across the entire marketing spectrum.- **Hands-on Analysis & Mining**: Act as an active practitioner, directly handling complex lead analysis and data mining to uncover hidden trends and opportunities.- **Executive Strategy & Storytelling**: Transform complex data sets into prescriptive, executive-level insights and comprehensive plans, effectively communicating the "story" behind the numbers to drive business decisions.- **Advanced Modeling**: Conduct regression analysis and provide recommendations for optimizing the overall marketing media mix.- **Attribution Mastery**: Navigate the complexities of multi-touch attribution, analyzing and integrating performance data across offline media, digital campaigns, and streaming platforms.- **Reporting & Optimization**: Create and manage analytic reporting that includes multi-channel attribution to deeply understand user flow, identify drop-off points, and present actionable areas for improvement.**Benefits**:- Remote position (Mexico-based).- Private Health Insurance.- Major Medical Insurance.- Life Insurance.- Saving Funds and Voluntary Savings Account.- Profit Sharing (PTU).- Vacation Days (above law).- Christmas bonus (above law)- Vacation premium.- Management bonus.

📌 Sr. Manager - Marketing Analytics (Tijuana)
🏢 Seguros confie
📍 Tijuana