Your mission

We are looking for a Senior Category & Shopper Leader to drive profitable growth of assigned categories through data-driven strategic management.

This role bridges shopper insights, business strategy, and client objectives, ensuring that assortment, space, and promotional decisions maximize profitability, visibility, and brand competitiveness within the pharmaceutical channel.

Key Responsibilities

- Analyze sales, turnover, and market share data to optimize category performance.

- Design and implement Category Management and Shopper Marketing strategies aligned with business and client objectives.

- Develop planograms and space planning strategies using tools such as Spaceman / Nielsen Spaceman.

- Translate shopper and market insights into actionable strategies that improve brand visibility and profitability.

- Collaborate closely with Sales and Trade Marketing teams to ensure flawless execution at point of sale.

- Prepare executive-level reports with data-driven insights and strategic recommendations.

Context & Challenges

This position operates in a fast-paced retail and dermocosmetic/FMCG environment, where the main challenge is converting complex market data into actionable, high-impact strategies.

The role offers high autonomy in work organization and strategic decision-making and has been approved for the upcoming year, reflecting its strategic relevance within the organization.

Scope

- Business Unit: Farmacias del Ahorro MTY

- Strong influence on category performance, assortment, space allocation, and promotional effectiveness.

Education

- Bachelor’s degree in Marketing, Business Administration,



Commercial Engineering, or related field.

Experience

- Minimum 8 years in Marketing, Category Management, or Trade Marketing.

- Experience within Dermocosmetic, Pharmaceutical, or FMCG industries is highly desirable.

- Proven experience working with pharmaceutical retail clients, preferably Farmacias del Ahorro.

Languages

- Advanced English (mandatory).

Key Skills

- Strong strategic and analytical mindset.

- Advanced Excel and database analysis skills.

- Hands-on experience with Space Planning tools (Spaceman, Planogram Generator, or similar).

- Ability to lead cross-functional initiatives and negotiate at an institutional level.

Who you are ?

In conjunction with management of our main customer, ensure the management of key account total DERMO Strategy by defining the category management policy, the operational coordination and deployment of this policy and the analysis and return on investment.

* Recommend and develop targeting and segmentation tools for the Key Pharmacy Account customer category, recommend the target animation plan

* Recommend the category-management policy to be implemented in conjunction with the Key Account Manager and customer.

* Negotiate within the framework of the strategic objectives and the commercial policy defined, the animation plans specific and personalized to the customer

* Recommend, develop and ensure the implementation of visibility campaigns.
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* Develop Brand Preference through specific merchandising projects with our main customers in Reciente Leon.

Required Skill Profession

Supervisors Of Sales Workers

📌 Senior Category & Shopper Leader (10 de Abril)
🏢 Pierre Fabre Group
📍 10 de Abril