Education and experience

• Bachelor´s degree in Mathematics, Economics, Marketing, Industrial Engineering, or a related field

• 3 years of experience in analytics within advertising, management consulting, marketing or digital consulting.

• Experience in agency media planning and execution is helpful but not required

Required skills

• Knowledge of marketing analytics and data including attribution modeling, marketing mix modeling, cookieless technology, first party and third party data, brand lift studies, aggregated data and user level data.

• Strong analytical and critical thinking skills. Ability to identify and clarify strategic and operational issues related to data and analytics and drive those issues to resolution.

• Understanding of audience based marketing and data driven advertising.

Technical knowledge

• Experience managing brand lift studies from survey design through data collection and analysis.

• Experience using Datorama or other business intelligence tools.



Comfort with media platforms and web analytics platforms including Adobe Analytics, Facebook Ads Manager, search platforms and programmatic DSPs.

• Advanced Excel skills including VLOOKUP, classification tables and pivot tables. Working knowledge of Python preferred.

Responsibilities

•Analyze client business needs, marketing performance, and competitive landscape.

•Develop and measure cross-channel campaigns using KPIs, A/B testing, and audience segmentation.

•Create and present media performance reports and actionable insights to clients.

•Manage projects, optimize workflows, and ensure timely, high-quality deliverables.

•Collaborate with cross-functional teams on media planning, budget alignment, and process improvements.

•Stay current with industry trends and apply insights to optimize marketing strategies

📌 Senior Business Analytics (México)
🏢 Omnicom Media
📍 México