KIA has a long history of making cars, for over 75 years, we have been putting people on the move. We have proudly delivered solutions that help people move from one location to another, connecting them with each other, and bridging physical and emotional distances between them. As you can see, movement has always been at the heart of our brand, and moving people at the core of our business, and it will remain like this in the future.

Overview the position

Responsible for analyzing market performance, industry trends, competitiveness, pricing dynamics, and customer insights to support strategic business decisions. This role leads business intelligence reporting, develops analytical tools and dashboards, conducts product and consumer research, and provides data-driven recommendations to Sales, Finance, HQ, and senior management to enhance product strategy and business performance.

Typical tasks

- Analyze industry volume, market trends, sales performance, and competitiveness indicators to identify business opportunities and risks.
- Monitor pricing movements, competitor activities, and market dynamics to support strategic decision-making.
- Develop and maintain business intelligence dashboards and automated reports to support business performance monitoring.
- Lead product research initiatives, including product clinics, early buyers studies, and customer insight analysis, in collaboration with Marketing.
- Identify market trends and develop data-driven analyses to validate business hypotheses and support strategic recommendations.




- Generate and present reports and insights for Sales, Finance, Sales Planning, HQ, and senior management.
- Consolidate, validate, and maintain data from multiple internal and external sources to ensure data accuracy and consistency.
- Collaborate with cross-functional teams to support product strategy, market evaluation, and business planning activities.

Qualifications

- Bachelor’s degree in Business, Economics, Engineering, Marketing, Data Analytics, or a related field.
- 5+ years of experience in Business Intelligence, Market Intelligence, Product Planning, Pricing Analysis, or related analytical roles.
- Strong knowledge of automotive industry trends, market analysis, and competitive benchmarking.
- Advanced proficiency in Excel and experience with BI tools, dashboards, and data visualization platforms.
- Strong analytical and problem-solving skills with the ability to identify and validate market trends.
- Excellent communication and presentation skills, with the ability to interact with senior management and cross-functional stakeholders.
- Advanced English proficiency required.

Mexico City / On site

KIA Mexico guarantees the protection of the dignity, honor, reputation, and integrity of individuals, and will prevent any act of discrimination based on origin, culture, sex, gender, disability, social or economic status, physical or mental health condition, legal situation, religion, physical appearance, migration status, sexual preferences, or any other condition.

📌 Marketing Intelligence Senior Specialist (México)
🏢 Kia México
📍 México