Altra is a VF Corporation brand.VF is a global apparel company that connects people to the lifestyles they value through our portfolio of iconic brands.Brand Manager, Altra Running5–8 years of experience in brand (marketing & commercial) management: marketing, account management, trade marketing, retail marketing, or consumer activation within fashion, sports, running, lifestyle, or consumer goods.
~ Proven experience developing and executing seasonal marketing plans, product launches, brand campaigns, and retail activations across wholesale and/or DTC channels.
~ Experience translating brand strategy into market-relevant initiatives that drive awareness, consumer engagement, sell-out, and brand heat.
~ Strong background managing marketing calendars, campaign execution, budgets, agencies, vendors, and cross-functional stakeholders.
~ Preferred: experience working with wholesale accounts, commercial calendars, sell-out initiatives, assortment discussions, or partner marketing plans.
~ Preferred: exposure to retail planning, forecasting, sell-through analysis, OTB, margin, or inventory management to support business decisions.Brand marketing & local execution: Ability to translate brand direction into relevant market initiatives, seasonal campaigns, consumer moments, and retail activations.Trade / partner marketing: Experience developing retailer-focused marketing plans, including co-op initiatives, in-store activations, digital placements, seasonal events, and visibility programs.Strong ability to identify consumer insights, running/lifestyle trends, competitor activity,



and local opportunities to strengthen brand relevance.Campaign & project management: Ability to manage timelines, budgets, agencies, assets, vendors, stakeholders, and execution details across multiple marketing initiatives.Strong understanding of how to bring brand campaigns to life at point of sale, through visual visibility, product storytelling, promoter teams, and account-level activations.Ability to understand sales performance, sell-out, margin, inventory, and account priorities to ensure marketing plans also support business growth.Ability to partner closely with Sales, Merchandising, eCommerce, VM, PR, Finance, Supply, and regional/general teams to deliver aligned execution.Ability to track campaign performance, sell-out impact, traffic, engagement, conversion, visibility, and key learnings to optimize future plans.Familiarity with forecasting, OTB, sell-through, stock cover, replenishment, margin, and P&L; indicators.Wholesale or key account exposure preferred, especially with department stores, specialty retail, or premium/lifestyle accounts.Business-level English.Advanced Excel preferred, especially for tracking sell-out, campaign performance, forecasts, and business KPIs.Experience managing agencies, vendors, promoters, retail activations,



or brand events preferred.Develop and execute the annual and seasonal marketing calendar aligned with Altra's brand priorities, product launches, commercial goals, and key consumer moments.Lead local brand marketing initiatives that build awareness, consumer engagement, and market relevance within the running and lifestyle communities.Coordinate integrated campaigns across retail, wholesale, digital, PR, events, community, and partner channels to ensure consistent brand storytelling.Develop brand-right activation plans, including in-store visibility, digital placements, seasonal events, co-op initiatives, and sell-out support.Support product launches through storytelling, asset coordination, retail execution, training support, consumer activations, and post-launch performance tracking.Align marketing initiatives with account priorities, assortment strategies, product stories, and seasonal commercial opportunities.Monitor campaign performance and business impact through marketing and commercial KPIs such as traffic, engagement, visibility, sell-out, conversion, margin, and ROI.Identify consumer insights, market trends, running community opportunities, and competitor activity to inform local marketing plans and activations.In charge of wholesale business reviews, seasonal previews, account presentations, forecasting conversations, and sell-out analysis when needed.As a purpose-led and performance-driven company, we strive to foster a culture of belonging rooted in respect, connection, openness, and authenticity.

📌 Brand Specialist - Full Time (Xico)
🏢 Altra Running
📍 Xico