**About WPP Media**
WPP is the trusted growth partner for the world's leading brands.
With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
**About WPP Media**
At WPP Media, we believe in the power of our culture and our people.
It's what elevates us to deliver exceptional experiences for both our clients and each other.
In this role it will be critical to embrace WPP & WPP Media's shared core values:
- Be **Extraordinary** by _Leading Collectively_ to _Inspire transformational Creativity._
- Create an **Open** environment by_ Balancing People and Client Experiences_ by _Cultivating Trust_.
- Lead **Optimistically** by _Championing Growth_ _and Development_ to _Mobilize the Enterprise_.
**Role Summary and Impact**
The Senior BI Analyst will act as the main BI reference for key local markets, supporting media teams with campaign analysis, performance tracking and optimization recommendations.
This role requires autonomy, senior analytical thinking and the ability to translate data into clear insights for local stakeholders.
**Key Responsibilities**
- Monitor local campaign performance.
- Analyze media KPIs by channel, audience, creative, format and campaign objective.
- Support media teams with tactical and strategic recommendations.
- Ensure branding and non-performance reporting follows Precision Marketing guides.
- Guarantee consistency and accuracy of reported data.
- Prepare reports, analysis and presentations for local meetings.
- Identify risks, opportunities and market learnings.




- Share benchmarks and insights with the BI Director Hispana.
- Support local teams in improving the quality of campaign performance discussions.
**Skills and Experience**
- Bachelor's degree in: Marketing - Business Administration - Engineering - Computer Science - Data Science
- Languages: Spanish - English (spoken and written) - Portuguese preferred
- Experience: At least 3 years
- Skills: Digital marketing, reporting, Python, automation, data analysis, web analytics, digital analytics.
- Tools: BQuery - Python - Advanced Excel - Digital Marketing - Google Analytics - Digital Paid Media (Meta - Google - Programmatic)
**Life at WPP Media & Benefits**
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment.
WPP Media employees can tap into the general WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection.
That's why we've adopted a hybrid approach, with teams in the office around four days a week.
If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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📌 Bi Analyst (Xico)
🏢 WPP Media
📍 Xico