We are looking for a hands-on, field-driven Channel Sales professional with a strong focus on distributor opening, demand generation, and mechanic-led activation within the auto aftermarket / auto-components space.
This role is critical for expanding brand presence and driving pull-through demand at the garage and mechanic level.
**Key Responsibilities**:
- Distributor & Channel Expansion_
- Open, develop, and manage distributor networks across assigned territory
- Build strong relationships with distributors, retailers, and key local partners
- Identify and onboard new distribution opportunities using trade portals, export data, and market intelligence
- Demand Generation & Field Activation_
Drive demand generation (DG) directly with mechanics and garages
- Execute canopy events, mechanic meets, workshops, and local activations
- Support promotional campaigns to increase product adoption at point of use
- Sales, Marketing & Pricing Intelligence_
Lead local marketing and promotional activities in coordination with HQ
Share product catalogs, technical specs, and sales materials to support purchasing decisions
- Conduct local market analysis, competitive benchmarking, and pricing intelligence
- Support export pricing strategies aligned with local market dynamics




- Operational & Commercial Execution_
- Manage export sales cycles across multiple product categories
- Ensure compliance with documentation, standards, and distributor requirements
- Track performance vs. targets and provide structured market feedback
**Must-Have Qualifications**
- 3-5+ years of experience in Channel Sales / Distributor Sales
- Strong track record opening distributors and growing territories
- Extensive demand generation experience working directly with mechanics & garages
- Background in auto-components, automotive aftermarket, or manufacturing
- Experience with local marketing, promotions, and field activations
- Solid understanding of local market dynamics and pricing
- Strong negotiation, relationship-building, and communication skills
- Fluent in Spanish & English
- Local citizenship in Colombia, Mexico, or Argentina
**Nice to Have**
- Bachelor's degree in Business, Marketing, or related field
- Experience collaborating with marketing, supply chain, or technical teams
- Ability to manage escalations and resolve distributor or customer issues efficiently
Pay: $35,****** - $45,****** per month

📌 Channel Sales & Demand Generation Representative (Auto Aftermarket) Latam (Xico)
🏢 Nearshore Business Solutions
📍 Xico