Company DescriptionBlue Trail Software is a general software development company specializing in sophisticated applications for mobile, web, and back-end platforms, as well as QA solutions.Blue Trail Software is committed to agile, resilient operations and the empowerment of all stakeholders, emphasizing diversity, engagement, responsibility, and autonomy.Blue Trail is seeking a Social Media Specialist who can build our online authority, trust, and visibility through a professional thought leadership storytelling approach.This is a strategic role, not about chasing trends, but about crafting a coherent narrative, amplifying our expertise, and improving our credibility across social platforms and professional networks.Strong storytelling instincts and content strategy thinking.Strong writing and editing skills with high attention to detail.Strong understanding of brand consistency and positioning.Excellent organizational and planning skills.Ability to manage multiple content streams and deadlines.Fluent in written and spoken English.Interest in tech, software, engineering, QA, AI, or consulting topics.Basic understanding of SEO, social performance metrics, and platform analytics.Experience in tech, software, engineering,



or consulting environments.Familiarity with Linked In as a primary B2 B growth channel.Experience building authority-driven or thought-leadership content.Not influencer-style content.Not a trend-chasing, Tik Tok-only role.This is a credibility-building, brand-defining position focused on establishing BTS as a trusted authority and shortening the sales cycle through professional, consistent, and strategic social content.Social Media Strategy & PlanningDevelop and execute a comprehensive social media strategy aligned with BTS' business goals.Translate BTS' technical expertise (engineering, QA, AI, UX) into clear, engaging content pillars.Plan and maintain monthly content calendars, ensuring narrative consistency.Monitor social media performance with regular SEO and engagement reports, adjusting strategy as needed.Identify opportunities to increase online visibility (e.g., Content Creation & Social Media ManagementSchedule and manage posts across Linked In (primary), X, Facebook, You Tube, and other relevant channels.Maintain consistent tone, style, and messaging across all content.Support the development of CEO Linked In content and thought leadership pieces, including managing profile and posting.Performance Monitoring & IterationAnalyze SEO and social performance to inform content adjustments.Iteratively improve content to maximize visibility, credibility, and lead conversion potential.

📌 Community + Social Media Marketing Specialist (Santiago de Querétaro)
🏢 Blue Trail Software
📍 Santiago de Querétaro