JOB PURPOSEThe Trade Marketing role will be responsible for planning and managing marketing activities across key international markets in the LATAM region.The role includes handling advertising budgets and working with external agencies for Creative, BTL, Digital, Media, PR and Market Research activities to execute trade marketing campaigns and on-ground activations.The role holder will also act as an interface between the Marketing & Brand Management team and Country Sales teams to ensure integral brand strategies are aligned with local market requirements and channel activities...............................................................................................................................................................................2.INTERACTION WITH STAKEHOLDERSInternalExternalDirectExport BU, Marketing,Business Planning & NMD, Export BU, Sales(LATAM), Finance, Finance Business PartnerMediaIndirect..................................................................................................................................................................................3.JOB REQUIREMENTSEducational QualificationsEssential: Graduate – Any Stream/BranchPreferred Institution: Any Premier InstituteDesired Qualification: Management / Business Management / Business AdministrationWork ExperienceAt least 5 yearsIndustry SpecificationConsumer Durables, Consumer Goods, FMCG, AutomobileAdditional RequirementsExperience in Trade Marketing, Brand Activation,



Agency Management and Budget HandlingNeed for Travel 10%..................................................................................................................................................................................4.KEY COMPETENCIESTechnical / FunctionalSound understanding of Marketing and Brand Management principlesB2C marketing expertiseCampaign planning and executionBudget planning and PO managementAgency management (Creative, BTL, Digital, Media, PR & Market Research)Brand awareness and brand activation trackingAnalytical skillsAbility to present and articulate ideas clearlyStakeholder managementGlobal mindset with an interest in interacting with people from different culturesCreative thinking..................................................................................................................................................................................5.KEY RESPONSIBILITIESDomainResponsibilitiesCampaign ManagementExecute region-specific BTL activations, merchandising initiatives, trade shows, exhibitions and on-ground marketing activities.Support new product launches as per country-wise product plans.BudgetingHandle quarterly budget planning, advertising & promotional budgets, PO management and coordinate with Finance for timely processing and clearance of marketing-related payments and budgets.Agency ManagementCoordinate with external agencies for Creative, BTL, Digital, Media, PR and Market Research activities to support the region's marketing requirements.Marketing Planning & CoordinationDevelop regional marketing plans.Coordinate with Brand Marketing teams for planning marketing strategies and with Country Sales teams for executing marketing and channel strategies.Market & Consumer InsightsKeep a close check on markets and consumers to identify new trends and insights.Work with market research agencies to generate consumer insights and ensure timely execution of key marketing initiatives.Tracking Brand MetricsTrack Brand Awareness, Brand Activation, Brand Volume and Market Share to measure marketing effectiveness and ensure timely completion of key marketing initiatives.

📌 Trade Marketing (Latam) (Estado de México)
🏢 Ad Astra Consultants
📍 Estado de México