Lead and implement operational framework (model, mindset, and governance) for the management of E2E workflow and all their parts (Brands, Insights, IMX, creative, execution). Visualize design and implement parts of the process that need rewiring and connection with the experience loop. Orchestrate all the parts of the process including communication flow between stakeholders, charters overview, coordination of fusion points, download sessions and reporting. Control tower overview visibility of flows of work. Manages and design data uploading and usage of the process generating insights and recommendations of efficiency, workload, risks, and opportunities. Manages workflow information providing a strategic POV to drive decision making in to how to gain efficiency. Individual contributor capable of leading by influence extended functional teams and agencies; ability to execute overly complex or specialized projects.
**Why being part of Coca-Cola Latin America?**
We’re accelerating our momentum as the fastest-growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.
**Primary Location**:
Primary location will be Costa Rica, Brasil or México; however Adaptable Location is allowed (within Latin America countries). Budget Relocation not approved for this role.
**Position Overview**:
**Focus, Scope, & Impact**:
E2E Marketing Orchestrator will focus primarily on:




- Lead Effectiveness corridor thru Marketing DME control center to ensure healthy resource distribution.
- Coordinating the Exp Loop process orchestrating all the parts (Brands, Insights, IMX, creative, execution Frontline and franchise) enlightening key dates, blockers, and risks flag; as well as generate insights about E2E Process (improvements, stop, start, learnings) to improve marketing efficiency.
- Build the bridge with StudioX to shape their current work in progress according to ABP priorities (crossing with DME, Exp Loop Calendar, Dashboards)
- Designing and implementing the necessary ecosystem of meetings and routines (fusion points, reports, decision meetings, download sessions) to ensure the least time consuming and better user experience possible.
- Establish proper backlog in project management tools according to prioritization results.
- Ensure connection between development and execution phases by following up what is being adapted by markets, besides wiring adaptation cloud.
- Identify and lead opportunities of automatization and digitalization of processes to gain efficiency and reduce workload for the organization.
- Design data gathering from the process iterations and propose future improvements on what to track, analyze and how these conclusions will help a continuous learning cycle to improve the process efficiency and data-based decision making.




- Manage portfolio view and strategy providing guidance on how to prioritize and driving decision making.
**Work Focus**:
- Ability to orchestrate multiple stakeholders, delivering the highest priority in a seamless fashion across platforms, systems, processes, routines etc.
- Ability to analyze complex issues and bring together multiple concepts across functions to define and propose the direction.
- Ability to mobilize and champion change management across the company.
- Ability to develop open communication, foster collaboration and continuous co creation with key stakeholders.
**Related Work Experience**:
- 10-12 years of experience working with cross-functional and cross-geographical teams
- Experience working with marketing in the field is preferred, especially brand management
- Awareness of Agile / Scrum
- We are looking for change agents that are ambitious and have a balance of creativity and business understanding.
**Functional Skills**:
**Key Knowledge Requirements**:
**Mastery Of **_(required): _**
- Marketing Process & Routines
- Change Management and Culture Transformation
- Agile Ways-Of-Working
- Strong Communication Skills
- Market Experience
**_ Broad Expertise In (Good to Have): _**
- Ko System Knowledge
- Scrum Mastery
- Internal & External Stakeholder Management
- Strong Negotiation Skills
**Communication Focus**:
- The role communicates internally across the OU Marketing Team, Franchise, and global marketing operations community.
- The role aligns multiple stakeholders across the OU, to adopt, support and implement the elements outlined in the scope of the role.
- The role is also responsible for influencing and sharing information and practices across the Global Marketing community.

📌 Senior Manager Marketing E&e PMO Latam (Tláhuac)
🏢 Coca Cola
📍 Tláhuac