**Job Summary**
- This role is responsible for participating in development of general go-to-market plans and budgets for PSS offerings, defining program metrics and goals, and establishing tracking mechanisms. The role also coordinates with cross-functional teams and agencies in developing and executing product introduction plans. Additionally, the role contributes to customer segmentation strategies, performs marketing operations activities, supports sales teams with training materials, and participates in account development efforts.
**Responsibilities**
- Participates in development and securing approval for comprehensive GTM plans and budgets for PSS offerings on a global scale.
- Coordinates with cross-functional, cross-organizational teams and agencies in the development and execution of introduction plans.
- Contributes to defining PSS program metrics, goals, and benchmarks, and establishes mechanisms to track and report progress against them.
- Develops closed-loop post-analysis for marketing programs, and identifies and executes indicated actions.
- Contributes to development and definition of customer segmentation strategies, tailoring PSS experiences to different customer segments.
- Performs global marketing operations activities, as needed, like CRM update, accrual management, collateral fulfillment etc.
- Assists sales teams in the development of sales training materials to enhance their product knowledge and selling effectiveness.




- Participates in retailer/reseller account calls/development to strengthen relationships and drive sales.
- Develops and builds productive internal/external working relationships and provides mentoring and guidance to lower-level employees.
**Education & Experience** Recommended**
- Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
- Typically has 7-10 years of work experience, preferably in product marketing, product design, or a related field.
**Preferred Certifications**
NA
**Knowledge & Skills**
- Agile Methodology
- Analytics
- Business Development
- Business Strategies
- Business To Business
- Customer Relationship Management
- Data Analysis
- Digital Marketing
- Go-to-Market Strategy
- Key Performance Indicators (KPIs)
- Market Research
- Marketing
- Marketing Strategies
- New Product Development
- Product Management
- Product Marketing
- Product Strategy
- Project Management
- Thought Leadership
- Value Propositions
**Cross-Org Skills**
- Effective Communication
- Results Orientation
- Learning Agility
- Digital Fluency
- Customer Centricity
**Impact & Scope**
- Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.
**Complexity**
- Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.
**Disclaimer

📌 Business Planning Manager (San Pedro Tlaquepaque)
🏢 Hewlett Packard
📍 San Pedro Tlaquepaque