**Job Title**: Head of E-Commerce
**Job Type**: Full-Time / Remote
**Work Hours**: 10 AM to 6 PM PST
**Job Overview**:
We’re helping our client find a results-driven **Head of E-Commerce** to lead their online sales and marketing efforts. In this role, you will be responsible for optimizing the e-commerce experience across multiple platforms, driving growth and conversion, and managing a diverse set of responsibilities from Shopify management to performance marketing and affiliate strategies.
**Responsibilities**:
**Shopify & Website Management**:
- Oversee Shopify backend, ensuring seamless UX, efficient checkout and strong conversion rates.
- Oversee 3PL operations and third-party Shopify apps (such as Recharge) to ensure optimization.
- Optimize the website for SEO and CRO to improve organic reach and sales.
- Run promotional campaigns, oversee coupon codes, and manage comp orders for influencers and key partners.
- Oversee Klayvio CRM.
**Meta Ads & Performance Marketing**:
- Lead the Meta (Facebook & Instagram) ad strategy, execution, and optimization to drive profitable customer acquisition.
- Coordinate with and oversee our Social Media agency to ensure they are delivering the necessary content.
- Hire and manage additional editors and creatives to tweak assets and ensure engaging ad content.




- Continuously analyze data, adjust bidding strategies, and improve ROAS with a focus on achieving a viable return despite a low average order value (AOV).
**TikTok Shop & Affiliate Marketing**:
- Launch and grow TikTok Shop as a key revenue channel.
- Implement an affiliate marketing program using third-party platforms (e.g., INSENSE) to attract and manage influencers and affiliates.
- Create engaging content strategies tailored for TikTok’s audience.
**Amazon Sales & Optimization**:
- Oversee and coordinate with consultants setting up the Amazon store.
- Manage and optimize Amazon listings for maximum visibility and sales.
- Implement strategies to increase positive reviews and enhance product rankings.
- Monitor and improve Amazon PPC campaigns.
**Requirements**:
**Must-Have**:
- 7+ years of experience in e-commerce, performance marketing and D2C brand growth
- Proven track record of scaling brands on Shopify, Meta Ads, TikTok Shop, and Amazon
- Strong analytical skills with experience in data-driven decision-making
- Experience hiring and managing creative and content teams
- Excellent project management and leadership skills
- Experience with iMessage and Slack for communication

📌 Head of E-commerce - 33051501178 (México)
🏢 Activate Talent
📍 México