**Job Function**:
MedTech Sales
**Job Sub Function**:
Clinical Sales - Hospital/Hospital Systems (Commission)
**Job Category**:
Professional
**All Job Posting Locations**:
Guadalajara, Jalisco, Mexico, Mexico City, Mexico
**About MedTech**
Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.
**We are searching for the best talent for Omnichannel Lead to be in Mexico.**
**Purpose**:
We are seeking a dynamic business partner who will be part of a team that is shaping and implementing digital marketing, omnichannel customer engagement and educational strategy as part of our digital transformation. Our aim is to enable medical devices to operate in a strategic, streamlined and interconnected way to provide a valuable holistic experience across our channels and achieve seamless customer experiences and increased customer loyalty.
This will be done in close collaboration with cross-functional partners such as brand marketing, IT, commercial excellence, business intelligence and compliance departments.
**You will be responsible for**:
- Develop omni-channel engagement programs with initial focus on Ignis use cases
- Act as connector responsible to create cohesive content and channel activation plans avoiding siloed activation efforts
- Sit at the convergence of multiple disciplines in need, to amplify brand strategy, infrastructure development need and creative work to guide execution and measurement
- Cultivate knowledge of omnichannel best practices and trends, disseminate this knowledge to the organization through reports, presentations, guidelines and processes,




- Leverage this deep understanding to provide valuable and pragmatic insights to guide initiatives and strategies in partnership with franchise marketing teams
- Work with marketing teams to ensure content is appropriate to different channel needs
- Develop approaches for how the paid, owned and earned channels touch the customer throughout their engagement journeys
- Work with stakeholders (Commex, IT, Analytics) to contribute with ideas in multidisciplinary workstreams related to key capabilities, processes and systems development
- Administer the KPIs dashboards to measure success and propose adaptations as necessary
- Serve as a strategic partner to the marketing team in the planning, design, and execution of multi-channel marketing deliverables to ensure adoption of digital best practices that are aligned with brand strategic imperatives and overall business objectives
- Collaborate with the marketing team to identify, assess, and pilot innovative approaches for key digital / multi-channel tactics as they become available
- Engage with the broader organization
- Engage with the various internal JJMD channel owners to understand the current capabilities, constraints and functional channel roadmaps, including Insights, Commercial Excellence, IT/BT, Comms and Digital.
- Drive continuous improvements to capability, infrastructure and data to continually push strategic approach based on available capabilities
- Measure and adapt




- Set up key and expanded program metrics and align with developed dashboard algorithms
- Consistently review program results, using available dashboard, to update strategic approach and support optimization
- Ensure program KPIs are set to maximize ROI for Business/Franchise performance
**Qualifications / Requirements**:
- Bachelor’s Degree
- English: high proficiency level. Additional languages preferred.
- Experience working with agile/scrum development methodologies preferred
- Minimum 3-5 years of digital experience related to commercial and customer experience activities, including implementing and scaling digital solutions
- Deep understanding of the integrated marketing experience and the role digital plays in the marketing mix required.
- Familiarity with segmentation, analytics and direct experience with web measurement/analytics is preferred
- Solid understanding of customer facing technology and an ability to articulate its impact to brands and relevant stakeholders
- Excellent communicator, and ability to build strong cross-functional relationships to understand incentives and ensure alignment in a matrixed organization
- Able to be a team player and individual contributor, and eager to work in a hands-on capacity with creative people.
- Able to collaborate successfully and form relationships with internal teams, suppliers and external partners.
- Strong attention to detail and results orientation; high work ethic and persistence to drive an initiative to completion; a “roll up the sleeves” attitude towards tackling a challenge
- Exceptional writing, communication, presentation and influence skills.
- The role could require up to 20% travel.

📌 Omnichannel Lead - Surgery Mexico (Ciudad de México)
🏢 Johnson & Johnson
📍 Ciudad de México