**Join Our Team as a Marketing Specialist at Equivity!**
At **Equivity**, we believe in fostering a workplace where every team member thrives. We're seeking a **passionate and creative Marketing Specialist** with a strong background in **lead generation, design, and content creation** to bring their unique talents to our collaborative and supportive environment.
**Your Impact**
As a **Marketing Specialist** at Equivity, you’ll play a pivotal role in shaping and executing **strategic, visually compelling, and high-converting marketing campaigns**. This role is idóneo for a proactive and analytical marketer who **excels in content creation, digital design, and data-driven strategies** that generate high-quality leads and drive measurable business growth.
**What You’ll Do**
- Implement strategies to **drive traffic, capture leads, and optimize conversion rates**.
- Optimize **landing pages, CTAs, and marketing funnels** to enhance lead quality and increase conversion rates.
- Analyze key performance metrics (**CPL, lead quality, conversion rates, ROI**) and adjust strategies accordingly.
- Manage **CRM and marketing automation tools** (HubSpot, Marketo, Salesforce, etc.) to effectively track, segment, and nurture leads.
- Conduct **market and competitor research** to identify new growth opportunities.
- Support **retargeting, upselling, and nurturing efforts** to maximize sales potential.
- ** Write and edit compelling, high-quality content** for various platforms, ensuring consistency in brand voice and messaging.




- Report on **lead generation and campaign performance**, providing insights and recommendations for improvement.
**What We’re Looking For**
- Bachelor's degree in **Marketing, Business, Design, Communications, or a related field** (Google Analytics/Ads certifications are a plus).
- 2+ years of experience as a Marketing Specialist or a similar role.
- Proven experience in **lead generation, content marketing, and digital design**.
- ** Strong content creation skills** - ability to craft engaging copy and visual assets for digital marketing campaigns.
- Proficiency in **design tools** such as **Canva, Adobe Photoshop, Illustrator, or similar**.
- Experience with **CRM and marketing automation tools** (HubSpot, Marketo, Salesforce, etc.).
- ** Excellent English skills (both written and spoken, near-native proficiency)**.
- Strong **analytical and problem-solving skills** to evaluate lead sources and optimize performance.
- ** Excellent communication, collaboration, and project management abilities**.
**What We Offer**
✔ **Work Schedule**: Monday-Friday (7:30 am - 4:30 pm)
✔ **Salary**: $15,000-$20,000 pesos per month (gross salary)
✔ **Opportunities for professional development**
✔ **A progressive company culture** where your ideas are valued
At **Equivity**, we value creativity, strategic thinking, and teamwork. Join us and be part of a company that **encourages both individual and collective success**!
**Let’s achieve great things together!**
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📌 Marketing Specialist (Mexicali)
🏢 Equivity
📍 Mexicali