-Job descriptionLead and coordinate go-to-market strategies and campaign launches, ensuring cross-functional alignment, effective execution, and continuous improvement to drive commercial impact in the affluent segment.
- Design and coordinate go-to-market strategies and launch activities for products, campaigns, or offers.
- Collaborate with commercial, marketing, product, and customer service teams to ensure consistent implementation of the strategy.
- Align business objectives with the outcomes of each strategy or launch initiative.
- Request and oversee the preparation of marketing and sales materials to ensure alignment with upcoming launches.
- Coordinate training-related content and ensure all necessary materials are available and accessible.
- Monitor and analyze campaign results to evaluate success based on predefined KPIs.
- Evaluate campaign performance and adjust actions as needed to optimize results.




- Maintain close communication with the commercial area to gather feedback on the effectiveness of launched initiatives.
- Drive innovation and continuous improvement by proposing new approaches and enhancements to processes, campaigns, and resource utilization.
Requirements- Carrera Economica Administrativa o afin
- Financial consumer products strong knowledge
- Customer Segmentation & Affluent Personas
- Understanding of affluent customer profiles, behaviours, needs, and lifecycle.
- Wealth Management Products & Services
- Knowledge of investment products, insurance, financial planning, and advisory services tailored to affluent clients.
- Proposition Development & Management
- Experience designing and managing customer value propositions and benefits tailored to affluent segments.

📌 Product (Cuauhtémoc)
🏢 Hsbc
📍 Cuauhtémoc