Purpose & Overall Relevance for the Organization:
- Drive category business success and execution within guidelines set by LAM BUs and General.
- Key Responsibilities:
- Support the briefing with local expertise to the range architecture team and business unit on needed articles, specific retailer needs and other volume and image driving opportunities, local market and category trends, and business opportunities to maximize the category´s potential in the country
- Support the preparation of the sell-in process including: sales and marketing meeting presentations, Sell-in tools and relevant packages and exclusives. Support to Local Account Marketing team to make sure the other Country areas understand the seasonal strategy, priorities, etc for a successful sell-in
- Be the owner of key operating processes and reporting for the category, such as tracking category financials, sell out performance, market share, among others to take timely corrective actions if needed and/or provide correct visibility for key stakeholders.
- Be the key contact for local commercial and brand activation teams for the assigned category for the country, with a clear overview of the execution in the market, key channels and accounts through frequent trade and digital visits/review.
- Provide any required scenario analysis related to the Category, and participate of meetings to be fully on board on a Brand Activation perspective on status of the category, and take corrective actions in case they are necessary
- Key Relationships:
- Commercial team (both wholesale and DTC)
- Supply Chain
- Demand Planning
- Marketing cross-functional areas
- Knowledge Skills and Abilities:
- University degree or equivalent education required
- Marketing principles: Understanding of basic marketing concepts, strategies, and tactics.
- Market research: Knowledge of techniques for gathering and analyzing market data and category execution. Proven analytical skills,



focus on business and commercial KPIs.
- Communication: Strong verbal and written communication skills for creating presentations for key stakeholders and collaborating with team members.
- Project Management: Ability to manage multiple projects, deadlines, and stakeholders effectively.
- Technical Skills: Proficiency in Microsoft Office Suite, particularly in Excel.
- Key Abilities: Analytical thinking, Problem Solving, Time Management, Adaptability and Detail oriented.
- Minimum 2 years experience in job or job function
- Requisite Education and Experience / Minimum Qualifications:
- 2 Years experience
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
**ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.**
- JOB TITLE:
- Marketing specialist CTC Football
- BRAND:
- LOCATION:
- Mexico City
- TEAM:
- Brand Management & Communications
- STATE:
- Ciud
- COUNTRY/REGION:
- MX
- CONTRACT TYPE:
- Full time
- NUMBER:
-
- DATE:
- Jul 4, 2025

📌 Marketing Specialist Ctc Football (Ciudad de México)
🏢 Adidas
📍 Ciudad de México