Lead the internal engine of a general D2C health and wellness brand by driving execution across teams, operationalizing strategy, and partnering closely with the founder to scale growth. This role blends commercial leadership with hands‑on operational excellence balancing P&L; management, revenue optimization, and supply chain oversight to deliver sustainable, profitable expansion across international markets.

Responsibilities

Own company‑wide execution, from strategic planning to cross‑functional alignment across marketing, finance, product, and operations

Manage full P&L; performance, driving margin improvement and commercial efficiency

Translate vision into measurable growth targets and scalable systems

Oversee supply chain, logistics, and fulfillment ensuring operational excellence while supporting commercial goals

Work directly with the founder on expansion strategy, new product launches, and geographic growth

Lead and mentor a global team across time zones and disciplines

Establish performance frameworks to ensure speed,



accountability, and quality

Must‑Haves

10+ years of senior leadership experience within CPG, D2C, or natural health/wellness industries

Proven track record managing P&L;, margin, pricing, and revenue growth

Experience scaling a consumer brand from $50M+ to $250M+ in annual revenue

Strong understanding of supply chain mechanics (manufacturing, fulfillment, logistics) with a commercial mindset

Data‑driven decision‑maker who balances strategic vision with day‑to‑day execution

Excellent communication, leadership, and cross‑functional alignment skills

Based in Europe (not the Netherlands or UK) or Latin America

Nice‑to‑Haves

Experience leading multi‑region operations or distributed teams

Exposure to eCommerce, nutraceutical, or supplement products

Previous partnership or investor relations experience

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📌 Chief Operating Officer (Xico)
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