Performance Creative Strategist (Global)
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This range is provided by AvantStay. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range
$70,000.00/yr - $110,000.00/yr

Who We Are
AvantStay delivers exceptional, unique stays for group travelers. The company has built a tech-enabled millennial hospitality brand to be the new standard for group experience. We are venture funded and growing rapidly in the explosive $100+ billion dollar STR industry.

About The Role
We are seeking a Performance Creative Strategist for conceptualizing, producing, and iterating on performance-driven creative across our paid media channels. This role sits at the intersection of creative production and performance marketing and is ideal for someone who loves producing creative content, testing ideas quickly, and learning directly from results.

As a hands‑on individual contributor, you will personally create static and video assets, write ad copy, and turn performance insights into new creative iterations that drive direct bookings. While you'll collaborate closely with Paid Media, Brand, and Design partners, this role is not a people manager — it's for a doer who thrives in the details and enjoys owning output end to end.

What You'll Do
Hands-On Creative Production

Concept, create, and ship paid media creative yourself across Meta, TikTok, YouTube, Google, AI-enabled and emerging platforms

Produce static ads, short‑form videos, UGC‑style content, and simple motion edits

Write compelling ad copy, hooks, headlines, and CTAs tailored to different audiences and funnel stages





Rapidly iterate on creative based on performance data — adjusting visuals, messaging, formats, and angles

Performance-Driven Creative Strategy

Translate traveler insights, booking motivations, and luxury positioning into clear creative ideas you personally execute

Own creative testing: new hooks, formats, value props, property features, destinations, and lifestyle angles

Maintain a testing mindset with a bias toward speed, learning, and continuous improvement

Cross-Channel Campaign Execution

Lead CRM and lifecycle marketing initiatives across email, SMS, direct mail, and other owned channels to drive engagement and retention

Partner with paid media teams to align database targeting with campaign audiences (e.g., lookalike, retargeting, suppression lists)

Develop and manage automated nurture journeys that align with the customer lifecycle

Continuously test creative, offer structures, and audience strategies to improve engagement and conversion rates

Analytics, Measurement & Optimization

Review ad performance regularly to understand what's resonating by platform, audience, and placement

Build and maintain a lightweight library of winning creatives, learnings, and repeatable formats

Develop and execute data‑driven strategies to acquire, nurture, and convert homeowner and guest leads across multiple channels





Design and execute A/B and multivariate tests to optimize campaign performance and conversion paths

Collaborate with cross‑functional teams to translate insights into scalable marketing improvements

Cross-Functional Collaboration

Partner closely with the Paid Media Specialist to align creative output with campaign goals and performance needs

Collaborate with Brand and Design teams to stay on‑brand while optimizing for performance

Engage with Product, Revenue, and Brand teams to ensure alignment between data infrastructure, creative strategy, and growth initiatives

Work with Owner Experience and Sales teams to connect marketing performance with homeowner acquisition outcomes

Requirements

4-7+ years of experience creating performance creative for paid media (paid social, growth, or performance marketing roles)

Exceptional analytical and communication skills, with the ability to distill complexity into actionable insights

Proven ability to personally produce high‑performing ads, not just brief or review them

Strong skills in:

Short‑form video (UGC‑style, lifestyle, property‑focused)

Static ad design

Performance‑oriented copywriting

Deep understanding of creative best practices across Meta, TikTok, and other paid platforms

Strong analytical instincts — you know how to read performance data and turn it into better creative

Experience working with or sourcing UGC content is a plus

Background in travel, hospitality, luxury, or lifestyle brands preferred

Benefits
This position is full-time and ongoing for a integral contractor.

$70,000-110,000 USD per year

100% remote - work from anywhere

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📌 Performance Creative Strategist (Global) (Xico)
🏢 AvantStay
📍 Xico