Position Title: Category Manager - Marketing
Purpose of the Role:
The Category Manager will be responsible for driving brand growth, strengthening brand equity through a robust digital strategy, and managing the portfolio to regain market share in key segments. This role demands a strategic marketer with experience in digital communication and category management to execute high-impact campaigns and product launches that align with the company’s growth objectives.
Key Responsibilities:
Brand Growth Strategy
Design and execute a comprehensive growth strategy for the category that aligns with business objectives and maximizes revenue potential.
Conduct market analysis and leverage consumer insights to identify growth opportunities and drive brand positioning.
Brand Equity Enhancement
Develop and implement a digital communication strategy to reinforce brand equity, ensuring messaging aligns with brand values and resonates with target consumers.
Partner with cross-functional teams to ensure cohesive brand communication across all consumer touchpoints.
Product Launch Execution
Lead and manage product launches from planning to execution, focusing on market penetration and consumer engagement.
Coordinate with internal stakeholders, including sales and operations, to align on launch strategies and ensure flawless execution.
Oversee the Home Appliances portfolio,



optimizing SKU selection and assortment planning to regain market share in core segments.
Collaborate with sales and supply chain teams to ensure optimal product distribution and positioning.
Cross-Functional Collaboration and Leadership
Work closely with sales, trade marketing, finance, and operations to align on category goals and drive execution.
Provide leadership and guidance to the team, fostering a collaborative environment and encouraging development and growth.
Budget Management
Manage the marketing budget to maximize return on investment, ensuring efficient allocation of resources across initiatives.
Qualifications & Experience Required:
Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
7+ years of experience in brand management, preferably in the consumer goods industry.
Demonstrated experience in designing and executing digital communication strategies.
Proven track record in managing successful product launches and portfolio management.
Strong analytical, strategic thinking, and leadership skills.
Excellent communication skills and a collaborative approach to working with cross-functional teams.
Seniority level: Mid-Senior level
Employment type: Temporary
Job function: Marketing
Consumer Services

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📌 Category Manager (Nezahualcóyotl)
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