At **The Coca-Cola Company**, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference.
**What**You’ll**Do for Us**
- Ensure full alignment between the Marketing organization and KOF’s Commercial Activation team, securing unified priorities and synchronized system execution.
- Lead the relationship and drive seamless communication between Commercial Activation, Zone, and Modern Trade to ensure clarity, visibility, and timely escalation of business issues.
- Develop incentives, tactical POS, and joint commercial programs with FEMSA, ensuring financial rigor and execution readiness.
- Lead weekly/monthly performance management, conducting deep analysis of revenue, volume, share, and transaction metrics to guide strategic decisions.
- Oversee delivery versus execution objectives, driving agile course correction, resource allocation, and disciplined budget stewardship.
- Steer commercial strategy execution with bottling partners, elevating local market plans into aligned regional system strategies.
- Colead contingency planning to protect annual business results across revenue, volume, share, outlets, SOVI, and pricing.
- Assess and elevate bottler commercial capabilities using global diagnostic tools, standardizing capability frameworks and strengthening processes and scorecards.
- Work with franchise leadership to steward the bimonthly commercial planning process, ensuring integrated customer and channel plans and strong governance.
- Serve as the voice of the market to Franchise Leadership, delivering factbased insights, monitoring competitive dynamics, and recommending strategic adjustments.
**Qualifications & Requirements**




- Bachelor’s degree in Business, Marketing, Management with a Master’s degree is preferred.
- 15 or more years in CPG organization responsible for direct sales, key account or franchise management with P&L; responsibility.
- Must have experience as a Business Partner with direct Bottler or manufacturing experience in the Food and Beverage industry and how to develop capacity plans to meet customer demand.
- Must have experience with annual business planning, forecasting, customer and distributor management and demonstration a track record for delivering positive revenue results.
- Demonstrate passion for selling, negotiating, relationship building in an entrepreneurial environment.
- Understanding of channel marketing, syndicated marketing research and competitive analysis and how to utilize this knowledge to drive sales.
- Must possess excellent relationship building skills, as well as strategic leadership abilities
- Distribution center knowledge is idóneo
- The ability to influence outcomes and be persuasive are ideal
**What We'll Do for You**
- **Global Exposure**: Collaborate with world-class leaders and gain access to global best practices and emerging technologies.
- **Iconic Brands**: Work with one of the most recognized brands in the world and play a key role in shaping its future.
- **Learning & Development**: Access to robust learning resources, including LinkedIn Learning and leadership development programs, to continuously grow your skills.
**Skills**:
Business Planning; Revenue Growth Management; Channel Management; Value Chain Economics; Communication; Execution Excellence; Market Dynamics; Business Integrations; Negotiation
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

📌 Senior Director, Market Development Commercial Activation, Kof (Ciudad de México)
🏢 Coca Cola
📍 Ciudad de México