**Summary**:
- Marketing leader in a small revenue organization OR experienced managers of marketing sub-function.
-Develop and drive the execution of brand marketing plans with the objective to maximize market share and revenue growth in the market.
**About the Role**:
**Strategic Responsibilities**:
- ** Define the strategy to win** in the Mexican neuroscience market, based on deep market insights, competitive analysis, and patient needs.
- ** Align tactical plans** with the strategic vision and ensure disciplined execution across all channels and stakeholders.
- ** Develop and implement access strategies** to achieve full market access in the shortest time possible, working closely with Market Access, Medical, and Regulatory teams.
- ** Lead** by influence marketing, sales, access, medical, and commercial teams to grant the excellence in execution and winning mindset.
- ** Act as a role model** for Novartis values and behaviors, inspiring cross-functional teams and fostering a culture of integrity, ownership, and excellence.
**Operational Responsibilities**:
- Provide high-quality, timely marketing input from the Mexican market to inform integral and regional strategies.
- Identify the most effective market segments and target audiences for promotion, based on medical, competitive, and socio-demographic analysis.
- Define product positioning and differentiation strategies relative to competitors, ensuring relevance to target groups.
- Plan and execute product promotion tactics, including action plans and media strategies, within budget and financial discipline.
- Forecast supply and demand, develop cycle plans, and manage turnover projections (annual marketing plan, rolling forecast,



monthly secondary sales plan).
- Organize impactful events and ensure systematic implementation of new products and initiatives.
- Prioritize resources and activities to drive operational excellence, establishing KPIs and processes to monitor execution and report progress to key stakeholders.
- Ensure consistency and alignment across the Customer Marketing team.
- Support the Head of Marketing in building the annual budget and managing monthly financial forecasting of total investments.
**Compliance & Governance**:
- Ensure timely reporting of technical complaints, adverse events, or special case scenarios related to Novartis products (within 24 hours of receipt).
- Oversee the compliant distribution of marketing samples (where applicable).
**Key Performance Indicators (KPIs)**:
- Strategic plan execution rate
- Time to full market access
- Brand performance vs. forecast
- Tactical plan implementation quality
- Stakeholder engagement and cross-functional alignment
- Budget adherence and investment ROI
- Compliance metrics (reporting timelines, sample distribution)
**Work Experience**:
- Bachelor's Degree
- Experience in a similar role in marketing, sales and access is a plus.
Division
International
Business Unit
Innovative Medicines
Location
Mexico
Site
INSURGENTES
Company / Legal Entity
MX06 (FCRS = MX006) Novartis Farmacéutica S.A. de C.V.
Functional Area
Marketing
Job Type
Full time
Employment Type
Regular
Shift Work
No
**Accessibility and accommodation**:
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.

📌 Sr Maketing Manager Specialty Care (Xico)
🏢 Novartis
📍 Xico