Are you ready to drive strategy and performance across one of the most dynamic regions in the Americas?
Do you excel at leading cross-functional teams, launching innovative initiatives, and growing revenue in highly regulated, customer-centric markets?
Join Western Union as Vice President, General Manager - LACA (Mexico & Central America).
**Western Union powers your pursuit.
**
As the VP, GM for Latin America and Caribbean Region, you will play a pivotal leadership role in shaping and executing our regional strategy.
This highly visible role oversees business growth and performance across Mexico, Costa Rica, El Salvador, Nicaragua, Guatemala, and Honduras, while ensuring alignment with global initiatives and local needs.
**Role Responsibilities**:
- Define and execute the strategic roadmap for the region, aligning to integral priorities while tailoring to local market dynamics and regulatory environments.
- Drive business growth across both agent and digital channels, ensuring full P&L; ownership across the sub-region.
- Lead distribution and go-to-market strategies to strengthen agent network, expand digital capabilities, and enhance customer experience.
- Leverage deep understanding of regional trends and competitor activity to develop differentiated market strategies and product positioning.
- Partner with marketing, product, compliance, operations, and digital teams to build integrated campaigns and initiatives that meet revenue targets and optimize customer outcomes.
- Oversee KPI tracking and performance metrics for the regional sales team, using insights to inform tactical decisions and continuous improvement.
- Act as the executive point of contact for key stakeholders including regulators, banking partners, agents, and government entities.
- Build, lead, and develop a high-performing regional team,



fostering accountability, collaboration, and professional development.
- Serve as a hands-on leader in the field with sales teams, regularly conducting market visits and customer/agent engagements.
**Role Requirements**:
- 15+ years of experience in financial services, remittances, banking, fintech, or related sectors, with deep understanding of money movement products and digital transformation.
- Minimum 5 years in a senior leadership capacity, with demonstrated success in leading regional strategy and P&L; ownership.
- Extensive knowledge of the competitive, regulatory, and cultural landscape in Mexico and Central America.
- Proven ability to work across complex, matrixed environments and influence cross-functional stakeholders at all levels.
- Strong commercial acumen with deep skills in pricing, channel strategy, data analytics, and customer insights.
- Excellent communicator and relationship-builder, fluent in Spanish and English, with experience interacting with C-suite and external regulatory bodies.
- Bachelor's degree in Business, Finance, or related field required; MBA preferred.
- Bi-cultural or multi-country leadership experience in Latin America strongly preferred.
**Join Us.
**
Western Union is transforming its business and accelerating digital growth in key regions.
As VP, GM - LACA, you'll be at the forefront of this transformation—leading from the front, empowering teams,



and delivering for millions of customers across the Americas.
**We make financial services accessible to humans everywhere.
Join us for what's next.
**
Western Union is positioned to become the world's most accessible financial services company —transforming lives and communities.
We're a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe.
More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.
**Benefits**
Your Mexico specific benefits include:
- Grocery voucher.
- 2 personal days off.
- Savings fund.
- Insurance for Major Medical Expenses, Vision, Dental.
- Online medical insurance 24/7.
- Special days for marriage or concluding an academic degree.
**Our hybrid work model**
Western Union values in-person collaboration, learning, and ideation whenever possible.
We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals.
By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.
**We make financial services accessible to humans everywhere.
Join us for what's next.
**
Western Union is positioned to become the world's most accessible financial services company —transforming lives and communities.
We're a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe.
More than moving money, we design easy-to-use products and services for our digital and phy

📌 Vice President, Sub-Regional General Manager (Xico)
🏢 Western Union Financial Services
📍 Xico