Cabo Marqués – Acapulco

At Banyan Tree Veya & Banyan Tree Cabo Marqués, we craft meaningful and emotionally resonant journeys through mindful luxury, wellbeing, and a deep sense of place.

Role Purpose

The Digital Marketing Manager is responsible for leading and optimizing the digital strategy across the brand and property, ensuring a refined, cohesive, and high‑performing online presence.

Key Responsibilities

- Digital Strategy & Brand Positioning
- Lead and oversee digital marketing initiatives including brand websites, paid media, SEO/SEM, CRM, email marketing, and social media.
- Ensure all digital touchpoints reflect the brand’s luxury positioning, visual identity, and storytelling.
- Collaborate with Revenue, Sales, PR, Operations, Spa, Wellness, F&B;, and Brand teams to ensure alignment and commercial impact.

- Website Optimization & Guest Journey

- Continuously optimize website content, user experience, and performance to enhance conversion.
- Ensure all guest‑facing information (offers, experiences, dining, spa, seasonal activations) is accurate and up to date.
- Identify opportunities to improve the booking journey and increase direct revenue contribution.

- Performance Marketing & Analytics

- Oversee and evaluate performance of digital campaigns across Google Ads, Meta, retargeting platforms, and other channels.
- Monitor traffic, booking trends, and conversion metrics using analytics tools and dashboards.
- Generate actionable insights to drive continuous optimization and ROI improvement.
- Collaborate with external agencies to ensure strong campaign performance and strategic alignment.

- Content & Digital Assets

- Coordinate photo and video productions for rooms, villas, F&B;, wellness, spa, weddings, and brand experiences.




- Ensure all visual content aligns with luxury standards and brand storytelling.
- Manage digital asset libraries and distribution platforms (e.g., OTA channels, Ice Portal).
- Support the creation of emotionally compelling digital narratives.

- Innovation & Market Awareness

- Stay ahead of trends in luxury hospitality, wellness, travel, and digital marketing.
- Monitor competitive positioning and identify opportunities for differentiation and innovation.

- Budget & Performance Management

- Manage digital marketing budgets, ensuring strategic allocation and strong return on investment.
- Evaluate performance based on KPIs such as traffic growth, conversion rate, ROAS, and revenue contribution.

Critical Skills & Qualifications

- 3+ years of experience in digital marketing, preferably within luxury hospitality, boutique hotels, wellness, or lifestyle brands.
- Strong expertise in paid media, SEO/SEM, CRM, email marketing, CMS, and digital ecosystems.
- Advanced analytical capabilities with experience using Google Analytics and reporting tools.
- Experience managing agencies and cross‑functional stakeholders.
- Strong visual sensitivity and understanding of luxury brand identity.
- Highly organized, detail‑oriented, and capable of managing multiple projects simultaneously.
- Fluency in English and Spanish required.

What Makes This Role Unique

The Digital Marketing Manager plays a key role in translating a physical destination into a digital experience that inspires desire and connection. It is about bringing the Banyan Tree Veya & Banyan Tree Cabo Marqués philosophy to life, where every digital interaction becomes an invitation to experience wellbeing, beauty, and a true sense of place.

Contact: [email protected]

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📌 Digital Marketing Manager (Isla Guadalupe)
🏢 Banyan Tree Ilha Caldeira
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