The **Digital Media Manager** will be responsible for leading the **end-to-end strategy**, planning, execution, and optimization of Stellantis México's and Dealer Association's digital media initiatives.
This includes deploying innovative media strategies across all channels to achieve business objectives through performance-oriented, data-driven approaches.
**STRATEGIC**:
- Lead the collaboration with the external **digital media agency** in developing and executing monthly and annual media plans.
- Data-driven attribution and measurement of the main KPI ́s according to:
- **Awareness**: Reach, Viewability, CPM, CPV, Frequency
- **Consideration**: CPC, CPLPV, Website Traffic, Engagement
- **Performance**: Leads, CPL, ROAS
- Forecast and align KPIs with marketing and business objectives, using **predictive models and benchmarks for media efficiency.
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- Data-driven attribution and measurement of the main KPI ́s according to:
- **Awareness** // Reach & Viewability // CPM, CPV, Reach and Frequency
- **Consideration** // Website traffic & Engagement // CPC, CPLPV, Engagement, Retargeting
- **Performance** // Lead generation // CPL
- Implement Ad verification assessments** (Brand Safety, Viewability, Ad Fraud)**and recommend continuous optimizations across platforms: Google Ads, Meta Ads, Amazon Ads, TikTok, to improving the lead quality and website traffic.
- **Oversee tagging** plans across Stellantis brand websites to generate **high-value audiences** based on **behavioral signals** and **demographic data.
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- Develop and maintain a **programmatic attribution** **model to connect and optimize** 1st, 2nd, and 3rd party data in order to optimize the digital media campaign progress.
OPERATIONAL:
- Oversee the **implementatio**n and **maintenance of tagging infrastructure** (Data Layer, Google GTM, Meta Pixels,



Floodlights, etc.) to enable campaign tracking and conversion measurement.
- Continuously evaluate and **integrate new adtech, martech, and data vendors** to improve digital efficiency and increase media savings.
- Digital budget reporting and management, including **preparing investment reports** and **budget allocation**.
- Lead **digital media budget** **management**, including **forecasting, investment planning, and monthly reporting**.
- Coordinate development of **analytics dashboards** and **performance reports** for KPIs including Website Traffic, Leads (UFA, LFA), Conversions (Shows & Sales) and Engagement.
- **Perform** and **present post-buy analysis**and strategic learnings to improve proper media campaign performance.
RESOURCE MANAGEMENT:
- Manage external **digital/media agencies to ensure delivery of quality work**, adherence to **timelines, and alignment with strategy.
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- Define and monitor **annual scope of work (SOW)** for the digital media agency, including **benchmarks, deliverables, innovation, local media negotiations**, and access to **best-in-class digital solutions.
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- **Negotiate media agency contracts** and ensure media **partner incentives and value-added benefits** are secured.
- Lead quarterly and annual performance reviews of the digital media agency, ensuring strategic alignment, executional excellence, and business impact **(**KPIs accomplishment,



establishment of media methodology, development of media reports, business understanding, senior leadership, establishment work process, innovation, and effective media strategy)**.
**Requirements**:
- At least **8-10 years of experience** in digital media planning and execution or similar position, preferably in the **automotive sector** although it is not mandatory.
- Bachelor's degree in Marketing
- Fluent English
- Master's degree optional
- High **understanding of digital media management** and works with multifunctional teams to generate high impact strategies.
- Proven **track record of managing high-performing digital campaigns** with measurable results.
- Strong **strategic thinking, analytical skills**, and attention to detail.
- Comfortable **working in fast-paced, matrixed organizations** with multiple stakeholders
- Advance **expertise in managing media digital budget** and optimizing media investment across channels.
- Excellent **communication and leadership abilities** to manage cross-functional teams and agency partners.
**Technical Knowledge**:
- **Deep knowledge of digital advertising platforms**: Google Marketing Platform, Meta Ads, Amazon DSP, DV360, CM360, TikTok Ads, etc.
- **Strong command of attribution models** (first-click, linear, data-driven) and experience implementing multi-touch attribution solutions.
- **Proficient in analytics and dashboard tools**: Google Analytics 4, Looker Studio, Tableau, or similar.
- **Experience in forecasting models for KPIs and media performance** (reach, conversions, cost per lead, ROAS, etc.
- **Familiar with data layer structures, tag management systems** (GTM, Tealium), and pixel configuration.
- **Understanding of CDPs, DMPs, PMPs, CRM** integration, and

📌 Digital Media Supervisor (Xico)
🏢 Stellantis
📍 Xico