Job ID: *******
Career Area: Sales & Marketing
Job Category: Salaried
Location: FCA Mexico - Santa Fe Corporate Services
****, MX
Date Posted: August 27, ****
Brand: FCA Group
The **Digital Media Manager** will be responsible for leading the **end-to-end strategy**, planning, execution, and optimization of Stellantis México's and Dealer Association's digital media initiatives.
This includes deploying innovative media strategies across all channels to achieve business objectives through performance-oriented, data-driven approaches.
**STRATEGIC**:
- Lead the collaboration with the external **digital media agency** in developing and executing monthly and annual media plans.
- Data-driven attribution and measurement of the main KPI ́s according to:
- **Awareness**: Reach, Viewability, CPM, CPV, Frequency
- **Consideration**: CPC, CPLPV, Website Traffic, Engagement
- **Performance**: Leads, CPL, ROAS
- Forecast and align KPIs with marketing and business objectives, using **predictive models and benchmarks for media efficiency.
**
- Data-driven attribution and measurement of the main KPI ́s according to:
- **Awareness** // Reach & Viewability // CPM, CPV, Reach and Frequency
- **Consideration** // Website traffic & Engagement // CPC, CPLPV, Engagement, Retargeting
- **Performance** // Lead generation // CPL
- Implement Ad verification assessments** (Brand Safety, Viewability, Ad Fraud)**and recommend continuous optimizations across platforms: Google Ads, Meta Ads, Amazon Ads, TikTok, to improving the lead quality and website traffic.




- **Oversee tagging** plans across Stellantis brand websites to generate **high-value audiences** based on **behavioral signals** and **demographic data.
**
- Develop and maintain a **programmatic attribution** **model to connect and optimize** 1st, 2nd, and 3rd party data in order to optimize the digital media campaign progress.
OPERATIONAL:
- Oversee the **implementatio**n and **maintenance of tagging infrastructure** (Data Layer, Google GTM, Meta Pixels, Floodlights, etc.) to enable campaign tracking and conversion measurement.
- Continuously evaluate and **integrate new adtech, martech, and data vendors** to improve digital efficiency and increase media savings.
- Digital budget reporting and management, including **preparing investment reports** and **budget allocation**.
- Lead **digital media budget** **management**, including **forecasting, investment planning, and monthly reporting**.
- Coordinate development of **analytics dashboards** and **performance reports** for KPIs including Website Traffic, Leads (UFA, LFA), Conversions (Shows & Sales) and Engagement.
- **Perform** and **present post-buy analysis**and strategic learnings to improve proper media campaign performance.




RESOURCE MANAGEMENT:
- Manage external **digital/media agencies to ensure delivery of quality work**, adherence to **timelines, and alignment with strategy.
**
- Define and monitor **annual scope of work (SOW)** for the digital media agency, including **benchmarks, deliverables, innovation, local media negotiations**, and access to **best-in-class digital solutions.
**
- **Negotiate media agency contracts** and ensure media **partner incentives and value-added benefits** are secured.
- Lead quarterly and annual performance reviews of the digital media agency, ensuring strategic alignment, executional excellence, and business impact **(**KPIs accomplishment, establishment of media methodology, development of media reports, business understanding, senior leadership, establishment work process, innovation, and effective media strategy)**.
Our benefits reflects the STELLANTIS commitment to helping you reach your personal and professional goals.
In addition to an environment that promotes career development, we offer benefits for a healthy lifestyle and a rewarding future, designed to take care of you and your family, in various stages of life.
As a integral company, our employee packages will vary by country, customary norms and the legal entity into which you are hired.
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📌 Digital Media Supervisor (Xico)
🏢 Stellantis
📍 Xico