**About TripleDart**:
At TripleDart, we show cognizance in solving complex performance marketing problems for SaaS companies.
We demonstrate this at work by choosing our clientele wisely.
Currently, our portfolio includes a profound range of 100+ VC-backed B2B SaaS companies.
We're looking for a Paid Media Strategist who is not just strong in execution, but also a strategic thinker with a business-first mindset.
You'll play a key role in shaping how our clients capture and generate demand, scale pipeline, and drive measurable business outcomes.
**What You'll Do**:
**Strategic Ownership**
- Build and execute paid media strategies tailored for B2B SaaS clients across Google Ads, LinkedIn, Meta, and emerging platforms.
- Drive both demand capture (converting in-market buyers) and demand generation (creating awareness and intent in new audiences).
- Identify and implement performance optimization opportunities using data and experimentation.
- Own full-funnel planning: ICP targeting, channel mix, budget allocation, creative messaging, and landing page coordination.
- Design and manage Account-Based Marketing (ABM) campaigns — from account list design to orchestration and personalization.
- Leverage AI-powered marketing tools to optimize targeting, automate workflows, and extract sharper insights.
**Client & Stakeholder Management**
- Be the primary point of contact for 5+ clients, ensuring clear communication, expectation setting, and value delivery.
- Lead weekly or bi-weekly client calls, reporting on performance, insights, and next steps.
- Collaborate with internal teams (creative, analytics, ops) to deliver campaign assets, reports, and growth initiatives on time.
- Advise clients strategically on paid media aligns with business KPIs — pipeline velocity, CAC, ROAS, and revenue impact.




**Performance Analysis & Reporting**
- Monitor key metrics: CPL, CAC, SQLs, pipeline, ROAS, and contribution to revenue.
- Deliver weekly, monthly, and quarterly reports that not only show results but explain what they mean.
- Translate insights into action — faster iteration, stronger messaging, better targeting.
**Who You Are**:
**Experience & Background**
- 5+ years of experience in performance marketing and account management, preferably in a digital marketing agency.
- Strong hands-on experience with Google Ads, LinkedIn Ads, and Meta Ads.
Reddit, X (Twitter), programmatic, or ABM tools are a plus.
- Prior experience working with B2B SaaS clients or familiarity with SaaS funnels and buyer journeys.
- Hands-on experience with AI marketing tech stacks, automation tools, and analytics dashboards.
- Comfortable in a fast-paced, high-growth environment with a testing mindset.
**Skills That Set You Apart**
- Strategic thinker who can connect paid campaigns to business outcomes.
- Exceptional communicator who can simplify complex insights for clients.
- Organized executor who can juggle multiple clients, timelines, and campaigns.
- Performance-oriented mindset with deep curiosity and hunger to learn and test.
**Why Join TripleDart?
**:
- Work with Top SaaS Brands: Collaborate with fast-growing general SaaS companies.
- Career Growth: Lead strategy, own outcomes, and grow as a client-facing leader.
- Culture of Transparency: Open discussions, flat hierarchies, and shared wins.
- Benefits: Company-paid health insurance, competitive pay + incentives, and flexibility.
- AI-First Agency: Leverage automation and AI tools to increase efficiency and scale smarter.
**Ready to Apply?
**:
If you thrive at the intersection of performance marketing, client success, and strategy, TripleDart is the place to grow.

📌 Account Manager - Paid Media Strategist (Xico)
🏢 TRIPLEDART DIGITAL
📍 Xico