This is a hybrid role: This position requires to work 3 days on site 2 days at home remote on a full-time basis
**Key Responsibilities**
- Operate existing owned and paid channels to generate, activate and convert leads.
- Manage performance and implement countermeasures to drive effectiveness in order to meet or exceed targets.
- Manage the relationship between Product, Brand and Performance to execute joint marketing plans to drive vehicle sales, including tracking performance, developing activation calendars, executing national/regional campaigns, managing existing resources to reach lead and sales goals.
- Gain deep understanding of the Lead marketing business model to drive performance across KPIs: New Vehicle Volume, Remarketing Volume and Churn.
- Work cross-functionally with the DSX & Marketing Team in the US to ensure global alignment on overall sales & marketing strategy
- Integrate seamlessly into the general processes & favorably influence stakeholders in subscription service benefits and growth
- Effectively develop and present innovative business cases / proposals to senior leadership and finance for approval
- Develop impactful sales, marketing and training tools for field staff and dealership personnel
- Leverage data and analytics to drive overall performance
- Partner with sales channel leads to drive sales performance through respective channels
- Assist in forecasting key KPIs
- Assist in the flawless execution of product launches
- Track and measure performance to KPI forecasts
- Gather channel feedback on pilots to improve execution and results




**Additional Job Description**:
**Knowledge Required**
- Key components of Sales and Marketing (i.e. Revenue, KPIs, 4Ps of Marketing, etc.)
- Database Marketing Operations
- Financial and Data Analytics Literacy
- Vehicle Technology
**Skills Required**:
- Demonstrates a drive for results and accountability
- Demonstrates strong communication - oral, written, presentation skills
- Demonstrates strong relationship building and interpersonal skills
- Demonstrates strong organization & analytical skills
- Demonstrates strong cross functional collaboration
- Demonstrates the ability to work with ambiguity
- Demonstrates creativity and innovation
- Proficient in Data and Analytics Tools
**Qualifications**
- University Degree (Bachelor of Commerce / Business with major in Engineering or Marketing)
- Marketing Business experience - 10 years minimum
- Previous experience in data based marketing
- Automotive experience considers an asset
- Bilingual (English) a must.
- This position requires the ability to legally operate motor vehicle on a regular basis
In case you need any reasonable adjustment to continue with your process, let your recruiter know.




**Non-Discrimination and Equal Employment Opportunities**
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging.
We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability.
We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors.
**About GM**:
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
**Why Join Us**:
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture.
Every day, we want every employee to feel they belong to one General Motors team.
**Non-Discrimination and Equal Employment Opportunities**:
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging.
We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
**Accommodations**:

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