OverviewAt Zebra, we are a community of innovators who come together to create new ways of working.
United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer's and partner's needs and solve their challenges.
Being part of Zebra Nation means you are seen, heard, valued, and respected.
Here you are part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.
You'll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about—locally and globally.
Come make an impact every day at Zebra.
What We're Looking ForThe Vertical Marketing Advisor is responsible for developing and executing marketing strategies tailored to a specific industry or market segment, known as a "vertical.
" This role involves in-depth analysis of industry trends, customer needs, and the competitive landscape to create targeted campaigns.
The ultimate goal is to drive brand awareness, generate leads, and increase customer engagement within the specialized market.
This position requires close collaboration with sales, product management, and other cross-functional teams to ensure the effective positioning of the company's solutions.
Responsibilities
Content creation with B2B experience; media content review
Develop and execute annual and quarterly marketing plans to achieve growth objectives, including identifying and defining specific marketing tactics and commercial action plans
Conduct thorough market research and competitive intelligence analysis to understand industry trends, customer needs, and the competitive landscape
Lead Go-to-Market (GTM) initiatives for new products and solutions, ensuring readiness across all partner and sales channels
Accountable for overarching storytelling and content development, particularly high-value CTA assets for thought leadership, lead generation and account-based marketing programs
Act as a key resource for the sales team, providing tools, training, and materials needed to effectively sell to the specific vertical
Work cross-functionally with sales,



product, content, and creative services to ensure marketing content aligns with customer needs and revenue goals
Track campaign performance and the contribution of marketing efforts to the sales pipeline, with a focus on analytics and optimization
Identify and cultivate close relationships with key customers, account contacts, and industry influencers
Lead development of Regional GTM Strategy with vertical sales leadership, including reputation, demand creation, sales/channel enablement and market intelligence tactics
Contribute to Global Solutions Marketing strategy to ensure regional view is represented in upstream general marketing
Qualifications
BA/BS degree in a relatable field
8+ years in marketing including strategic thinking and converting strategy into execution
Organizational agility: matrix, direct and indirect management
Exceptional influencing skills
Commercial acumen
Partnership skills with sales senior management
People development, management and change management
Drive results and execution through a virtual team
Ability to technically understand how products fit in to create and deliver a solution
Excellent presentation and communication skills
Staff management
Budget management – planning, forecasting, etc.
Understanding of the complex go-to-market business model
Preferred Qualifications
Master's degree in marketing or related Strategic & Marketing Skills
Vertical Market Strategy Development
Industry-Specific Marketing Planning
Go-to-Market (GTM) Strategy
Demand Generation & Pipeline Development
Integrated Marketing Campaign Management
Product Marketing & Value Proposition Development
Market & Industry Expertise
Deep understanding of industry trends and customer needs
Competitive market analysis




Customer journey mapping
Industry segmentation and targeting
Sales Enablement & Collaboration
Sales enablement strategy
Cross-functional collaboration (Sales, Product, Channel)
Partner and Channel marketing support
Stakeholder management
Data & Performance Skills
Marketing analytics and performance tracking
ROI measurement and marketing optimization
CRM and marketing automation tools (e.g., Salesforce, Marketo)
Communication & Leadership Skills
Executive communication and storytelling
Presentation and messaging development
Influencing without authority
Project and program management
Digital & Campaign Skills
Account-Based Marketing (ABM)
Digital marketing strategy
Content marketing for industry verticals
Event and field marketing strategy
BenefitsWe understand the importance of work-life balance and wellbeing, which is why we offer flexibility for our teams including: hybrid work, adaptable hours, Summer Flex Fridays, Focus Fridays, and an annual companywide well-being day to promote revitalization and success.
Job Posting StatementTo protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com email accounts.
Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system.
Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system.
If you are a victim of identity theft contact your local police department.
AI Technology StatementZebra Technologies leverages AI technology to evaluate job applications using objective, job-relevant criteria.
This approach enhances efficiency and promotes fairness in the hiring process.
However, every decision regarding interviews and hiring is made by our dedicated team, because we believe people make the best decisions about people.
For more on how we use technology in hiring and how we process applicant data, see our Zebra Privacy Policy.
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📌 Solutions Marketing, Advisor (Xico)
🏢 Zebra Technologies
📍 Xico