Position Summary

**This roles requires monthly visits to the the plant in Ciudad Obregon and travel to the USA to meet with USA retailers**

The Senior Key Account Manager, Professional Trades Segment will lead sales strategy, account management, channel development, and rep execution for 5 core end-user verticals (Consumer / DIY, Beauty / Barber, Flooring & Surface Prep, Paint & Wallcovering, and General Contracting).

This leader will be responsible for driving profitable revenue growth, strengthening national account relationships, improving manufacturer's rep performance, and executing segment-specific growth plans. The idóneo candidate will bring demonstrated experience managing Home Depot, Lowe's, major tool or trade-focused national accounts, and independent manufacturer's rep networks.

Key Responsibilities

- Strategic Account Management

- Directly manage strategic Professional Segment accounts, including: Home Depot, Lowe's, Milwaukee Tool.

- Directly manage and drive Beauty / Barber share gain with our Manufacturer's Rep Agencies.

- Build and execute annual account plans for each assigned strategic account.

- Own sales growth, profitability, forecasting, promotional planning, line reviews, assortment strategy, and account-level execution.

- Develop strong relationships across buying, merchandising, category management, supply chain, ecommerce, private label, and cross-functional customer teams.

- Identify new growth opportunities through assortment expansion, product upgrades, promotional programs, ecommerce optimization, and professional trade engagement.

- Partner with Product Management and Marketing to support customer-specific innovation, packaging, merchandising, and product positioning.

- Monitor account performance, competitive activity, pricing, promotional effectiveness, inventory, and sell-through trends.

Home Center and Retail Channel Leadership

Lead sales strategy and execution for big-box retail and home center channels.

Bring demonstrated experience working with Home Depot and Lowe's, including line reviews, category planning, retail merchandising, promotional programs, and ecommerce/catalog execution.

Support sell-in and sell-through of professional blade solutions across retail, pro desk, ecommerce, and trade-focused programs.

Partner with internal teams to ensure readiness for retail requirements, including product data, packaging, compliance, forecasting, inventory planning, and channel-specific content.





Identify opportunities to strengthen presence with professional users shopping through home center channels.

Collaborate with Marketing on retail and ecommerce content, product messaging, merchandising, and promotional support.

Beauty / Barber Vertical Leadership

- Manage and support the national manufacturer's rep network serving Beauty / Barber channels.

- Build and execute a Beauty / Barber growth plan focused on:

- Rep productivity, share gain, new product placement, distributor expansion, new account development, barber / beauty school activation, product educations, account management & repeat purchase cadence.

- Lead rep performance reviews, territory planning, pipeline tracking, and sales cadence.

- Ensure reps are equipped with clear selling tools, product knowledge, pricing guidance, samples, and market-specific messaging.

- Partner with Marketing on schools, influencer, distributor, and education-based activation programs.

- Partner with Product Management on voice-of-consumer, SKU opportunities, packaging needs, product feedback, and competitive insights.

- Track market trends, competitive products, pricing pressure, customer needs, and channel opportunities.

Manufacturer's Rep Management

- Lead, manage, and develop the national manufacturer's rep network supporting the Professional Segment.

- Set clear goals, territories, expectations, reporting cadence, and performance metrics for rep agencies.

- Conduct monthly business reviews with rep agencies principles.

- Develop rep scorecards measuring revenue, pipeline, new account activity, account coverage, training participation, and opportunity conversion.

- Partner with Marketing and Product Management to provide reps with sales tools, samples, product comparisons, launch kits, and customer presentations.

Sales Planning, Forecasting, and Business Management

- Own sales planning, forecasting, and performance tracking for the Professional Trades Segment.

- Track revenue, margin, sell-through, account profitability, pipeline, and rep productivity.

- Provide timely and accurate forecasts to leadership, operations, and supply chain.





- Monitor risks and opportunities against plan and recommend corrective actions.

- Partner with Finance on pricing, margin analysis, promotional ROI, and account profitability.

- Support annual budgeting and long-range planning for the Professional Segment.

Required Qualifications

- Bachelor's degree in Business, Marketing, Sales, or related field.

- 7+ years of progressive sales, national account management, channel sales, retail sales, or manufacturer's rep management experience.

- Demonstrated experience managing or supporting major retail/home center accounts, specifically Home Depot and Lowe's is preferred

- Demonstrated experience managing independent manufacturer's rep agencies networks.

- Experience selling into professional trades, retail, home improvement, hardware, tools, beauty/barber, industrial, construction, flooring, paint, general contracting, or related channels.

- Strong understanding of retail account management, line reviews, category management, assortment planning, promotional planning, ecommerce content, and sell-through execution.

- Proven ability to develop and execute annual account plans and channel growth strategies.

- Strong sales forecasting, business planning, negotiation, presentation, and relationship management skills.

- Ability to analyze sales data, margin, product mix, promotional results, customer performance, and rep productivity.

- Experience with syndicated retail data, customer portals, CRM systems, ERP systems, and account planning tools.

- Strong cross-functional leadership skills with the ability to influence Product, Marketing, Operations, Finance, Customer Service, and external partners.

- Willingness to travel for customer meetings, rep meetings, trade shows, distributor visits, retail reviews, and field work.

Preferred Qualifications

- MBA or advanced business degree.

- Experience managing OEM/private label customers, or trade-focused strategic accounts.

- Experience in razor blades, utility blades, cutting tools, hand tools, safety products, hardware, home improvement, construction products, grooming, beauty/barber, or professional trade consumables.

- Experience with Beauty / Barber distributors, reps, schools, or professional grooming channels.
- Travel

- Expected travel: 50-70%, depending on customer meetings, rep management, line reviews, trade shows, distributor visits, retail reviews, and field work.

📌 Senior Key Account Manager (México)
🏢 Ventes Recruiting
📍 México