Growth Marketing Lead (Shopify, Product Launch, Paid Traffic)
Language:
The role is in English. Only resumes in English will be accepted.
Salary:
$25,000 - $50,000 MXN / month depending on experience, paid directly via Wise / PayPal / Payoneer / Crypto etc.
Hours:
Full-time. Versátil, but available 10:00am–6:00pm EST.
Location:
Fully remote.
Role Summary
NCL (Natural Cure Labs) is hiring a
D2C Growth Lead
to own our Shopify channel end to end: conversion, funnels, offers, paid traffic, and the D2C side of every product launch. This is a
senior, high-ownership role
. You inherit a working channel from a 5-year operator and are expected to run it, then grow it. You report directly to the CEO.
What makes this role different: we are launching 5–6 new products across ****, and the D2C launch machine is yours to build. You will design tripwire funnels, upsell paths, and launch offers, and you are expected to use AI and automation daily to operate like a team of three.
What's hard about it: small team, no playbook handed to you, and full accountability for a revenue number.
If you want a role where someone else sets the strategy, this is not it.
About NCL (Natural Cure Labs)
NCL is a fast-growing dietary supplement company dedicated to delivering high-quality, science-backed products that empower healthier lifestyles. This role offers a unique opportunity to work directly with the CEO and grow alongside the company.
Mission:
To empower individuals on their wellness journey by providing high-quality, naturally derived supplements supported by research.
Vision:
To enable a culture of wellness, where individuals make informed choices and have access to natural products to live healthy, confident, and fulfilled lives.
Core Responsibilities
1. Shopify Channel Ownership
Own D2C revenue: conversion rate, AOV, and customer lifetime value
Continuously optimize UX/UI, page speed, product page structure and messaging, offers, and landing pages
Own the upsell stack (One Click Upsell), subscriptions, and loyalty/rewards programs
Run a disciplined A/B testing program: hypothesis, test, ship, document
2. Funnels & Offers
Design and build tripwire funnels,



post-purchase upsell paths, and landing page funnels
Construct compelling offers (bundles, bonuses, guarantees) in the direct-response tradition; familiarity with Hormozi's Grand Slam Offer and Brunson's funnel frameworks is a strong plus
Keep every funnel compliant: no disease claims, supplement-appropriate language
3. Paid Traffic
Own paid acquisition strategy across Google, Meta, and TikTok, hands-on or through agencies you manage
Review results with a profit-first lens: CAC, contribution margin, and payback, not vanity metrics
Align paid with organic, email, and affiliate so channels compound instead of compete
4. Product Launch Execution (D2C)
Partner with our Product Manager (who owns launch strategy and timelines) to execute the D2C side of every launch
Build the launch funnel for each new product: landing page, offer stack, upsell path, and coordination of email (Klaviyo) and creative with the team
Every launch ships with its D2C funnel live on day one; you own that standard
5. Marketplace Expansion (after 90 days)
Take ownership of Amazon (currently unowned) once Shopify is stable
Evaluate secondary channels (eBay, Walmart, Target) with a business case
6. AI & Automation
Use AI tools daily for analysis, copy drafting, creative iteration, and reporting
Automate your own reporting and repetitive workflows (we run Claude Code, n8n internally)
Success Metrics (What Winning Looks Like)
Full ownership of the Shopify channel within 60 days with zero revenue drop during transition
Shopify conversion rate improved by 50% within 12 months
Every **** product launch ships with a complete, live D2C funnel on launch day
At least one new tripwire or upsell funnel tested per month, with documented results
Amazon channel ownership taken on by day 90




Weekly channel report delivered without being chased; CEO involvement in D2C execution reduced by 5+ hours/week
Key Skills & Experience
5+ years in D2C e-commerce growth, with 3+ years hands-on Shopify
AI-native: you already work with ChatGPT/Claude and automation tools daily
Proven traffic and conversion experience you can show with numbers
Built and shipped funnels: tripwires, post-purchase upsells, landing page sequences
Ran or directly managed profitable paid acquisition (Google, Meta, or TikTok)
Analytical and data-literate: GA4, Shopify analytics, cohort and margin thinking
High ownership, low ego, execution-focused
Bonus: supplements or regulated-category experience (compliance-aware copy)
Bonus: experience managing or mentoring junior marketers
Tools
Claude Code, Claude Cowork
Shopify + One Click Upsell
Klaviyo
Google Ads / Google Analytics (GA4) / Merchant Center
Meta Ads / Business Center
TikTok Shop / TikTok Ads
ChatGPT / Claude / Gemini / Perplexity; n8n for automation
Canva + AI image tools
Microsoft 365 (Office products + Teams)
People Contacts and Interactions
CEO: weekly strategy check-in (L-10 format from EOS)
Product Manager: launch timelines, offers, and GTM coordination
Marketing Manager: Klaviyo lifecycle and community campaigns
AEO & Content Manager: SEO/AEO landing content and technical SEO
AI Creative Designer: launch creative stacks and ad imagery
Agencies & vendors: paid media partners you select and manage
Benefits & Perks
Fully remote with flexible working hours
$200 home office bonus payment after the 90-day probation period
Annual performance bonus, paid in December
Annual performance and salary review
$40 monthly health payment
Professional coaching and direct mentorship from the CEO
Annual in-person team offsite
Hands-on ownership of a real revenue channel, with the autonomy and budget to grow it
Our 5-Step Hiring Process (~3 hours total)
3 minute video intro
30 minute intro call with the CEO
Test assessment (paid)
1 hour discussion with the CEO
15 minute personality test
Hired!

📌 Growth Marketing Lead (Shopify, Product Launch, Paid Traffic) (México)
🏢 NCL (Natural Cure Labs)
📍 México