Role Summary:
The
Science Diet Brand Manager
is responsible for the development and execution of marketing strategies across commercial operations to achieve the financial and market share objectives. They lead the go-to-market planning behind innovation launches, promotional activations, traditional and digital media and 6P strategies for omni-channel customers. They ensure consistent and effective brand messaging to the veterinary profession/ consumer, and consistent consideration of retail environment specific needs/tactics. They are critical in creating and driving the execution of revenue growth management and simplification opportunities for the brand.
Responsibilities:
Strategic Growth & Omni-Channel Execution
: Align and implement omni-channel marketing, communication, and media strategies across traditional and digital platforms, using insights and analytics to capture key growth opportunities
Go-To-Market & Innovation Leadership:
Lead the strategic planning, market alignment, and launch execution for new products, re-launches, and quarterly tentpole marketing activations
Strategic 6P Planning & Metrics:
Develop and align measurable 6P marketing plans, identifying key performance indicators (KPIs) to track campaign effectiveness and business health
Portfolio & Revenue Management
:



Drive product portfolio management and identify revenue growth management and simplification opportunities across therapeutic nutrition categories
Financial & Budget Accountability
: Manage the allocated A&P; budget and support overall P&L; management to maximize return on marketing investments
Commercial & Field Enablement:
Design, produce, and hand over high-impact promotional materials to Sales Operations, ensuring field teams and veterinary conference strategies are fully equipped to win in the retail clinic environment
Required Qualifications:
Bachelor's Degree in Marketing, Business Administration or a related field
3+ years of experience in brand marketing, retail marketing, trade marketing or related fields
Proven experience executing digital and eCommerce marketing campaigns (including paid search, digital display, and social media)
Advanced English level
Preferred Qualifications:
Strong analytical skills and capability to uncover measurable insights in large datasets
Excellent project management skills, with the ability to lead multiple projects simultaneously
Exceptional communication and interpersonal skills, with the ability to work effectively in a team environment
Critical thinking and problem solving

📌 Brand Manager (Xico)
🏢 Hill'S Pet Nutrition
📍 Xico