We are looking for a Senior Category & Shopper Leader to drive profitable growth of assigned categories through data-driven strategic management, ensuring assortment, space, and promotional decisions maximize profitability, visibility, and brand competitiveness within the pharmaceutical channel.

Analyze sales, turnover, and market share data to optimize category performance.
Design and implement Category Management and Shopper Marketing strategies aligned with business and client objectives.
Develop planograms and space planning strategies using tools such as Spaceman and Nielsen Spaceman.
Translate shopper and market insights into actionable strategies that improve brand visibility and profitability.
Collaborate closely with Sales and Trade Marketing teams to ensure flawless execution at point of sale.
Prepare executive-level reports with data-driven insights and strategic recommendations.
Recommend and develop targeting and segmentation tools for the Key Pharmacy Account customer category, including target animation plans.
Recommend the category-management policy to be implemented in conjunction with the Key Account Manager and customer.




Negotiate within the framework of the strategic objectives and the commercial policy defined, the animation plans specific and personalized to the customer.
Develop brand preference through specific merchandising projects with our main customers in Actual León.

This position operates in a fast‐paced retail and dermocosmetic/FMCG environment, where the main challenge is converting complex market data into actionable, high-impact strategies. Bachelor's degree in Marketing, Business Administration, Commercial Engineering, or related field.

Minimum 8 years in Marketing, Category Management, or Trade Marketing.
Proven experience working with pharmaceutical retail clients, preferably Farmacias del Ahorro.
Advanced English (mandatory).
Advanced Excel and database analysis skills.
Hands‐on experience with Space Planning tools (Spaceman, Planogram Generator, or similar).

Ability to lead cross‐functional initiatives and negotiate at an institutional level.

📌 Senior Category & Shopper Leader (Ciudad de México)
🏢 PIERRE FABRE MEXICO SA DE
📍 Ciudad de México