Market/Company Overview
Sylvania is the dominant player in the NAFTA Automotive Aftermarket.
The Sales and Marketing Team has built this advantageous position with an unrelenting focus on serving our customers.
Perennial success comes from layered well-tuned omni-centric marketing plan, combined with superior products and best in class sales/customer service.
This is truly a sales and marketing team, with all key personnel working together.
Expectations are high for the position and for the team.
Position Overview
The Product Data Specialist plays a key product data role within the Mexico and Hillsboro, NH marketing team (this can be a hybrid position within some days in our headquarters in Mexico).
The Marketing Team is responsible for all aspects of marketing - from advertising and communications, new product launches, product and fitment data management, retailer specific in-store signage and merchandising, omni-channel excellence, research, and tradeshows.
They are a high-producing team who work directly with our customers and internal clients.
And one more thingwe value fun and are looking for someone who will be just as happy as we are to be a part of our team!
Primary Responsibilities:
- Application & Product Information Management System
- Lead projects like establishing global PIM Platform (Stibo) and database UI focused on data quality, data governance, automated source data normalizing,



and best in class processes to support scalable efforts with the evolving needs of our company and industry.
- Gather, organize, and execute product information updates and product lifecycle changes within internal and external systems (e.g. Syndigo/RiverSand) to ensure fast and accurate product introductions and maintenance.
- Serve as the first point of contact for any data issues from stakeholders to ensure prompt and accurate resolution.
eCommerce Product Management
- Collaborate with Digital Marketing Specialist to ensure product content and mapping is optimized for performance and Search Engine Optimization (SEO) where applicable.
- Collaborate with General IT and Digital Marketing team to update Sylvania Bulb Finder regularly and contribute to optimizing the process and the tools' logic.
Data Management
- Establish and maintain database standards, industry best practices, and content of internal knowledge sharing/documentation repositories including documenting processes, workflows, and queries, formulas, and database architectures.
- Look for opportunities to streamline and improve workflows and processes with a laser focus on operational excellence and continuous improvement to data quality.
- Leverage machine learning/AI (Artificial Intelligence) and other system capabilities to simplify and scale product data solutions for long-term efficiency.
Project Management
- Participate in department meetings and perform other tasks and related duties as assigned.
COMMON_NOT_TRANSLATED

📌 Analyst, Sl Sales Operations (Xico)
🏢 OSRAM S.A. de
📍 Xico