DESCRIPTION
Key job responsibilities
- Develop and execute strategic communications and public relations initiatives and programs to drive awareness, relevance and credibility across all customer segments and external key stakeholders in the county such as: media opinion leaders, thought leaders, local associations, government officials.
- Develop and execute stores communications announcements, campaigns, reports and evergreen contents.
- Write strategic business plans that include campaign and tactics, coordinating and supervising the work with the agency.
- Lead the development of press materials & PR features, such as media pitches, press releases, blogs, visuals, infographics, among others.
- Develop and leverage relationships with retail, finance, technology, business and vertical trade media in Mexico.
- Train and manage spokespeople at all levels for external facing communications including press, analyst engagements, and speaking opportunities.
- Collaborate cross-functionally with teams in marketing, operations, public policy, HR, and other domains to ensure coordinated, consistent messaging.
- Be responsive and strategic in managing potential local issues related to Amazon's brand reputation.
- Develop mechanisms to help scale coverage, tracking, media relations, and other core team functions.
- Help manage an external public relations agency on programs,



budget and day-to-day matters.
- Successfully manage complex, fast-moving and unexpected communications challenges.
- Manage the end-to-end execution of influencer marketing campaigns, including content creation, publishing, promotion, and measurement.
- Serve as a brand ambassador, ensuring consistent representation of the company's identity, values, and strategic vision.
- Ability and willingness to travel to locations across Mexico, Europe and Americas.
BASIC QUALIFICATIONS
- 7+ years of recent professional communications or public relations experience
- Bachelor's degree
- Excellent written and verbal communications skills in both Spanish and English.
- Brand builder and digital acumen.
PREFERRED QUALIFICATIONS
- Public Relations, Digital, Influencer Marketing, Brand experience.
- Excellent media relations, especially with Business, Marketing, Finance and General media.
- Team player who is willing to roll up their sleeves to get the job done.
- Attention to detail and bias for action.
- Experience developing mechanisms or processes to help simplify work.
- Ability to earn trust with diverse, multidisciplinary stakeholders.
- Ability to successfully partner with teammates located around the world.
- Network of media and influencer contacts with a deep understanding of the news media.

📌 Stores Communications Manager, Mexico (Xico)
🏢 Amazon
📍 Xico