As Customer Marketing for Home Appliances, you will lead customer-focused marketing strategies for products such as air fryers, ovens, and blenders, ensuring alignment with business priorities, retailer needs, and consumer trends.
Your work will directly impact sales conversion, brand visibility, and category growth in Mexico's Traditional Channel.Key ResponsibilitiesDevelop Local execution and track 5Ps by Retail environment – GTM "Go to market"Channel execution of the Marketing PlanAsset creation as needed (customer specific) alongside with trade marketingFind opportunities at POS to increase visibilityInnovation: Execute Innovation throughout JBP/channel plansP&LChannel; / Customer P&LDesign; promotional calendars, assortment, and in-store displays in coordination with commercial teams.Campaign ManagementLead seasonal activations and product launches, ensuring strong visibility across physical and digital points of sale.Performance AnalysisMonitor KPIs (sell-out, market share,



promotion ROI) and recommend strategic adjustments.Budget ManagementOptimize trade marketing investments, ensuring profitability and consistency with commercial agreements.Cross-functional AlignmentCollaborate with Sales, Perfect Store, Marketing and Supply Chain to ensure seamless execution and inventory optimization.Profile RequirementsBachelor's degree in Marketing, Business Administration, Industrial engineer, related field.5+ years of experience in Customer Marketing, trade marketing, or category management within consumer goods or appliances.Strong analytical skills and ability to translate insights into strategies.Excellent communication and negotiation skills with key retailers.Proactive, results-driven, and comfortable in dynamic environments.
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📌 Customer Marketing Manager (Xico)
🏢 Newell Brands
📍 Xico