**Role's Mission**
Develop and execute the content creation strategy for Aplazo.
Lead creative direction and concept development for initiatives that engage and inspire both internal and external audiences.
**Key responsibilities**
- Lead and engage the Communications Content Creation team (agencies + internal team)
- Create engaging content (stories, speeches, videos, photography, etc.) and communication tools (e.g. presentations, newsletters) that follow Brand Communication's creative vision in style, quality, messaging and tone of voice.
- Drive creative vendor strategy and direct efforts of external vendors (e.g. copywriting, photography, graphic design, video production and editing, etc.); manage contracts, budget and external efforts
- Proactively partner with Digital Team to understand and deliver against key objectives by conceptualizing, pitching and creating effective content
- Provide comprehensive expertise for assigned functional areas towards team and business partners.
- Partner with Product Marketing team to align priorities, update on initiatives and share best practices
- Ensure smooth operation of the business by taking on ownership for related actions.
- Interpret analytical insights to continuously improve content performance
**Requirements**:
Must have
- **Experience**: Experience in working in FMCG companies and Creative agencies working with local & general brands, background for 10+ years in Mexico or another region.




- **Years of experience**:At least 10+ years of work experience in in an established creative and/or studio environment
- **Technical skills**:
- Superior storytelling and visual communication skills with a very broad knowledge of creating and editing a variety of visual formats
- Thorough experience in leading a team and managing editorial content
- Proven ability to advise senior executives on communication concepts and content strategies
- Skilled communicator able to articulate complex ideas and business issues verbally and in writing
- Strong understanding and interest in the future of interactive media, particularly digital technology
- Collaborative, team-oriented work style who can drive cultural change
- Must thrive in a fast-paced, fluid environment and be able to prioritize multiple responsibilities
- Soft skills:
- Comprehensive understanding of business topics, Web 2./social media and off/online marketing activities
- Proven experience driving a corporate culture to engage employees
- Proven experience successfully supporting communications for cross-functional teams
- Academic background (studies or certifications): Bachelor's degree from a four-year college or university in digital media design, marketing, communications or related field
- Languages: Fluent in English & Spanish (Strong ability to communicate and team capabilities)

📌 Content Manager (Xico)
🏢 APLAZO, S.A. DE C.V. APL200511RL7
📍 Xico