Marketing Developer

*This position is only available to candidates located in Costa Rica, México, Honduras, or Guatemala.

We are seeking an experienced Marketing Developer with 6+ years of hands‑on experience designing, developing, and optimizing marketing automation workflows within Salesforce Marketing Cloud (SFMC) and Klaviyo . The idóneo candidate combines strong technical capability in email and journey automation with a deep understanding of customer segmentation, personalization, and data‑driven marketing execution.

Key Responsibilities

- Design, build, and deploy email, SMS, and multi‑channel marketing campaigns in SFMC and Klaviyo.
- Develop and optimize automation journeys (Journey Builder, Automation Studio) and triggered campaigns across both platforms.
- Create dynamic and personalized content using AMPscript, SSJS, Liquid, and data extensions.
- Manage data integration between CRM, eCommerce, and marketing platforms (via APIs, SFTP, or middleware).
- Implement A/B testing, audience segmentation, and campaign performance tracking.
- Collaborate with cross‑functional teams (CRM, Product, Analytics, Creative) to define and execute campaign strategies.
- Maintain and enhance marketing data models to improve personalization and targeting accuracy.
- Ensure CAN‑SPAM/GDPR compliance and email deliverability best practices.
- Troubleshoot campaign issues, perform QA testing, and optimize automation workflows.




- Stay current on marketing automation trends, SFMC updates, and Klaviyo features.

Required Skills

- 6+ years of hands‑on development experience in Salesforce Marketing Cloud and/or Klaviyo.
- Proficiency in AMPscript, SSJS, SQL, and HTML/CSS for email templates.
- Experience with Journey Builder, Automation Studio, Email Studio, and Cloud Pages.
- Deep understanding of Klaviyo flows, segments, event triggers, and Liquid templating.
- Proven experience integrating marketing tools with CRMs, eCommerce (e.g., Shopify, Magento), and data platforms via APIs.
- Familiarity with data extensions, subscriber management, and contact model design.
- Strong analytical and debugging skills using logs, tracking codes, and reports.
- SFMC or Klaviyo certifications are a plus (e.g., SFMC Developer, Email Specialist, Klaviyo Developer Certification).

Nice to Have

- Experience with Salesforce Data Cloud , Customer Journeys , or Audience Builder .
- Familiarity with marketing analytics tools (Google Analytics, Tableau, Power BI).
- Exposure to Python or Node.js for custom automation scripts.
- Knowledge of Agile methodologies and collaboration tools (Jira, Confluence).

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Engineering and Information Technology

Industries

IT Services and IT Consulting

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📌 Marketing Developer (México)
🏢 10Pearls
📍 México