The Campaign Manager is responsible for executing end-to-end advertising campaign operations across Client Advertising platforms. This role focuses on campaign setup, trafficking, quality assurance, and operational execution to ensure seamless campaign launches and ongoing delivery. The CM partners closely with cross-functional teams, including Design, Campaign & Creative Management, Sales, Ad Operations, and Ad Policy. This is a hands-on, execution-heavy role supporting advertiser campaigns across Display, Video, and Audio formats.

About the Role

The Campaign Manager is responsible for executing end-to-end advertising campaign operations across Client Advertising platforms.

Responsibilities

- Campaign Management & Optimization
- Execute end-to-end campaign lifecycle activities, including advertiser education, insertion order processing, campaign setup, trafficking, and troubleshooting
- Monitor and optimize advertising campaigns daily/weekly to ensure performance targets are met
- Analyse campaign metrics including ROAS, CTR, conversion rates, and other KPIs
- Implement bid adjustments, budget modifications, and targeting refinements based on performance data
- Identify underperforming campaigns and develop action plans for improvement
- Proactively recommend campaign strategies to improve advertiser outcomes

Data Analysis & Reporting

- Utilize Client Ads reporting tools to extract insights and identify opportunities
- Create performance reports and presentations
- Track and report on key performance indicators and campaign metrics
- Map advertising performance to revenue outcomes




- Leverage data to inform strategic recommendations

Cross-Functional Collaboration

- Coordinate with internal stakeholders to resolve issues and enable solutions
- Collaborate on the development and execution of advertising plans
- Escalate technical or product-related blockers to appropriate teams

Sales & Revenue Management

- Identify opportunities for revenue growth within existing partner accounts
- Utilize Salesforce CRM to track opportunities, activities, and pipeline
- Maintain accurate pipeline management

Performance Standards

- Activity Metrics: Meet daily/weekly call volume and opportunity creation targets
- Budget Attainment Targets: Achieve or exceed quarterly and annual Budget Attainment
- Respond to partner inquiries within agreed SLA timeframes
- QA methodology and ownership will be jointly agreed
- Defect taxonomy and thresholds will be documented
- Vendors may raise disputes within defined timelines
- Root cause attribution will consider tool, data, and upstream dependencies

Tools & Platforms:

- Salesforce (SF)
- Amazon Ads Console
- Amazon Marketing Cloud (AMC)
- Seller Central
- MS Office 365
- Slack / Amazon Chime

Certifications - Required:

- Amazon Ads Foundations Certification
- Amazon Sponsored Ads Certification
- Amazon Sponsored Ads Advanced Certification
- Amazon Video Ads Certification
- Amazon Ads for Retail Certification
- Amazon Ads for Retail Advanced Certification
- Amazon Ads Campaign Planning Certification

Please fill this Google form to Apply: Campaign Manager Retail - MX - Onsite

📌 Retail Media Campaign Manager (México)
🏢 MediaMint
📍 México