Principal Accountabilities

In addition to the following Epson's policies and procedures, principal accountabilities include, but are not limited to:

- Build strong relationships with retail and distributors store teams and KAMs, understanding needs and opportunities.

- Lead in‑store activations and campaigns to increase visibility, exposure, and conversion.

- Create incentive programs and commercial dynamics for sales associates and consumers.

- Manage promoter agencies ensuring flawless execution on the sales floor.

- Develop communication and display materials to drive sell‑out.

- Administer the trade promotion budget and evaluate ROI by store and by campaign.

- Coordinate events, product launches,



and activations in key retail and distributors chains.

Main Requirements

- + 5 years of proven experience managing Retail Trade Marketing strategies.

- Ability to work extensively on‑site and maintain close, day‑to‑day collaboration with Retail stakeholders.

- Strong analytical skills to measure conversion, ROI, and campaign performance.

- Excellent communication and relationship‑building skills.

- Experience managing trade budgets and promotional activities.

Required Skill Profession

Business Operations Specialists

📌 Sr. Trade Mktg Specialist (Ciudad de México)
🏢 Epson America
📍 Ciudad de México