We are seeking a passionate and experienced Senior PR Specialist to lead our PR efforts at TripShepherd. As a Senior PR Specialist, you will be responsible for developing and executing PR strategies, building media relationships, and enhancing our brand visibility and reputation in the travel industry.
**Key Responsibilities**:
- Develop and implement comprehensive PR strategies and campaigns to promote TripShepherd, its products/services, and key initiatives.
- Build and maintain relationships with media contacts, journalists, influencers, and industry stakeholders to secure media coverage, interviews, features, and partnerships.
- Create press releases, media pitches, press kits, and other PR materials to effectively communicate key messages, announcements, and news about TripShepherd.
- Organize and coordinate media events, press conferences, product launches, and PR initiatives to generate buzz, excitement, and media coverage.
- Monitor media coverage, press mentions, and industry trends to track PR performance, sentiment, and impact, and provide insights and recommendations for continuous improvement.
- Respond to media inquiries, interview requests, and crisis communications in a timely and professional manner to protect and enhance TripShepherd's reputation.
- Collaborate with cross-functional teams including marketing, product, design, and leadership to align PR efforts with overall business goals, campaigns, and messaging.
- Measure and report PR metrics, KPIs, and ROI to stakeholders and management,



and leverage data insights to optimize PR strategies and tactics.
**Qualifications**:
- Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field.
- 5+ years of proven work experience as a PR Specialist, Publicist, or similar senior role in the travel, tech, or related industry.
- Strong media relations skills with a track record of securing media coverage, interviews, and PR opportunities in top-tier media outlets.
- Excellent writing, editing, and storytelling skills, with the ability to craft compelling press releases, pitches, and PR materials.
- Experience organizing and managing media events, press conferences, and PR campaigns from concept to execution.
- Knowledge of PR tools, platforms, and metrics to track PR performance, monitor media coverage, and measure PR impact.
- Strategic thinking, problem-solving skills, and ability to develop and execute PR strategies aligned with business objectives and target audiences.
- Strong communication, collaboration, and relationship-building skills with media contacts, influencers, and stakeholders.
- Passion for travel, technology, and storytelling, with a keen understanding of media trends, industry landscapes, and PR best practices.
**Benefits**:
- Competitive salary based on experience and skills.
- Opportunities for career growth, learning, and development.
- Versátil work schedule and remote work options.
- Health and wellness benefits.
- Vibrant and collaborative work culture in a fast-paced startup environment.

📌 Pr Specialist (Guadalajara)
🏢 Tripshepherd
📍 Guadalajara